Brand Ambassador Manager - Lingua Franca & Sea Smoke

Constellation Brands is a prominent international producer and marketer specializing in beer, wine, and spirits. With operational footprints in the United States, Mexico, New Zealand, and Italy, the company has built a reputation for crafting and cultivating brands that resonate deeply with consumers worldwide. Its Wine & Spirits Division is particularly focused on the high-end market, showcasing a world-class portfolio of premium and fine wines along with craft spirits that emphasize authenticity, passion, and uncompromising quality from soil to glass. This division thrives on creating memorable experiences for consumers and markets its products with a blend of innovation and tradition. Underpinning Constellation Brands' ongoing success is a dynamic, high-performing team known for entrepreneurial spirit, agility, collaboration, and a relentless drive to achieve meaningful business growth while fostering career development in a stimulating and rewarding environment.

The Brand Ambassador role for Lingua Franca and Sea Smoke within Constellation Brands holds a pivotal position in elevating brand presence, stimulating sales momentum, and educating consumers in a compelling, immersive manner. As a Brand Ambassador, you will actively represent these premium brands at key events, tastings, and sales-driving activities, engaging both industry professionals and end consumers. Your principal mission will be to amplify brand awareness and loyalty through strategic engagements and effective communication. Collaborating closely with the marketing, strategy, sales, and enablement teams, this role demands a genuine passion for wine coupled with demonstrated expertise in influencing purchasing decisions and inspiring audiences. The position involves significant travel, approximately 50-70% of the time, encompassing weekends and potentially international destinations, to ensure direct brand activation in targeted markets. As an ambassador, you will lead educational sessions about wine characteristics, trends, and pairing strategies, supporting retail and restaurant partners in deepening their product knowledge. Key performance indicators (KPIs) include meeting sales targets, engaging effectively at events, and measurable improvements in brand visibility and consumer engagement.

In addition to proactive sales activities, you will gather valuable market insights and feedback from customers, consumers, and partners to inform strategic marketing and product development decisions. Building and nurturing strong, long-term relationships with sommeliers, buyers, distributors, and event organizers is essential to foster deep brand loyalty and broaden sales channels. You will also oversee the distribution and merchandising of promotional materials, ensuring maximum product exposure and alignment with brand identity. This role requires excellent communication and presentation skills, sales acumen in high-pressure situations, and the ability to collaborate across teams. A valid driver's license and readiness for frequent travel are essential prerequisites. Competitive compensation in the range of $100,300 to $153,600 is offered based on experience, alongside performance incentives, travel expenses covered, and opportunities for professional growth including specialized wine education. Constellation Brands promotes an inclusive work environment committed to equal opportunity employment.