Brand Ambassador: Fort Wayne, IN

Diageo is a global leader in beverage alcohol, known for its extensive portfolio of world-renowned brands. As an industry-leading company, Diageo is committed to inspiring consumers and fostering brand loyalty through innovative marketing strategies and exceptional educational programs. With a focus on quality, authenticity, and engaging customer experiences, Diageo has established itself as a dominant force in the spirits market worldwide. The company invests significantly in marketing initiatives to ensure that its brands resonate with consumers and maintain competitive advantage within the industry.

The role of a MKTG Brand Educator (BE) with Diageo is a dynamic and engaging position designed for passionate individuals who are enthusiastic about premium beverage brands and excel in consumer education and interaction. Brand Educators serve as the personable face of the Diageo brands they represent, delivering memorable and informative consumer experiences during promotional events. This is an occasional employment position, ideal for individuals who enjoy flexible working hours and the opportunity to interact with diverse consumer groups at various special events, both on and off-premise.

The primary mission of the Brand Educator is to increase brand awareness and preference by providing consumers with a unique sampling journey that is not only enjoyable but also educational. BEs are trained to embody the essence of the Diageo brand, presenting detailed product knowledge, including category insights, production processes, and brand differentiators. They enhance consumer trust by offering transparent and technical knowledge, helping consumers make informed purchasing decisions.

In this role, Brand Educators participate in experiential marketing and promotional events, where they actively engage consumers at points of purchase and consumption. They are responsible for conducting engaging presentations and sampling sessions where legally permissible. Moreover, BEs are required to complete regular digital training modules to stay updated on market trends and brand developments and must successfully demonstrate their expertise through exams and final presentations.

Working as a MKTG Brand Educator requires adaptability, professionalism, and a genuine passion for the brands. Candidates must be outgoing, friendly, and reliable, with excellent interpersonal skills that enable them to relate to consumers effectively. The position demands punctuality, adherence to Diageo’s marketing codes and corporate values, and the ability to work independently or as part of a team. Brand Educators must be comfortable using technology platforms for training and reporting purposes and must maintain an appropriate professional appearance at all events.

Responsibilities extend beyond consumer interaction to include logistical support such as distributing promotional materials, merchandising point-of-sale displays, and ensuring company property is well cared for. Post-event duties include reporting and engaging with social media platforms to support marketing initiatives. The position also adheres to strict responsible service guidelines, emphasizing ethical and legal compliance.

Overall, the MKTG Brand Educator role at Diageo provides a rewarding opportunity for individuals who are passionate about the beverage industry and enjoy direct consumer engagement. It offers a platform to develop sales and marketing skills, gain deep brand expertise, and contribute to a global company renowned for its commitment to excellence and innovation in the spirits category.