Brand Activation Manager

Orlando, FL, USA|

Job Overview

Employment Type

Temporary

Compensation

Salary

Range $68,640.00 - $78,000.00

Benefits

competitive salary

Monthly auto stipend

Monthly tech stipend

In person training

Opportunity for bonus

recognition

Training and Career Development

Professional Development

career advancement

Job Description

Anheuser-Busch is a world-renowned leader in the beverage industry known for its innovation, passion, and commitment to quality. With a rich history and a strong presence in the market, Anheuser-Busch has established itself as a key player in producing and marketing some of the most beloved beverage brands globally. As part of its continuous growth and innovation, the company embraces a dynamic culture that values teamwork, strategic thinking, and a forward-looking approach to brand management. The company prides itself on its extensive portfolio and its dedication to offering consumers access to innovative and high-quality products. Joining Anheuser-Busch means becoming part of a family that values creativity, excellence, and professional development, and offers a supportive environment for career advancement.

This temporary Brand Activation Manager role, from August 5 to December 8, offers an exciting opportunity to drive the brand presence, sales, and consumer engagement for the NÜTRL brand. This position is strategic, requiring a results-oriented leader to spearhead the national sampling program focused on key accounts. The Brand Activation Manager will lead the planning, execution, and oversight of weekly sampling events, ensuring that the brand remains competitive and top of mind among consumers. This role also involves managing a team of Brand Ambassadors, handling budget responsibilities, and collaborating closely with wholesalers and account managers. The successful candidate must possess strong leadership, communication, and organizational skills to meet deadlines and maintain program quality. This role requires significant travel within the market, including mandatory training, and offers a competitive salary, monthly auto and tech stipends, plus opportunities for bonuses and career growth within Anheuser-Busch. The role is well suited for someone with experience in event production, team management, and beverage industry knowledge who is eager to contribute to a fast-growing and innovative brand.

Job Requirements

Bachelor's degree
2-4 years of experience
experience in the alcohol or beverage industry preferred
experience working in an agency, retail, consumer packaged goods (CPG) or consumer electronics (CE) environment
proven success in the execution and evaluation of sampling programs
experience with recruiting, interviewing, and training Brand Ambassadors
experience in creating weekly schedules with specific parameters for execution
experience with approving team events, recaps, and payroll systems
ability to work independently while managing multiple tasks and deadlines
team player who works collaboratively
ability to work in a fast-paced, results-driven environment
able to be nimble in ambiguity and open to change
able to communicate effectively through various methods while appropriately tailoring the message to the audience

Job Qualifications

Must be of legal drinking age (21+)
2 years of beverage company and/or distributor experience
driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
must have access to reliable transportation
access to a computer with Microsoft Office and home internet access
must be proficient in Excel and PowerPoint
personal smartphone with the ability to communicate/report while in the field
available to work 40+ hours per week including nights and weekends
prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
must be able to lift 40lbs
must be able to travel for mandatory training at program launch
excellent written and verbal communication skills
professional demeanor and strong work ethic
strong leadership and communication skills
organizational skills to meet weekly deadlines
live in the market for full duration of the program

Job Duties

Develop and execute comprehensive activation strategies to achieve sales and brand objectives
establish and maintain strong relationships with key accounts and the local wholesaler
sell in brand programming to key accounts
lead the planning and execution of brand activations, special events, sponsorships, and promotions
manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
local asset management ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
responsible for activation recaps, metrics, and overall event success
manage local budget and budget reporting/reconciliation
perform pre-calls and checklists in preparation for sampling events
monitor event execution while ensuring all key brand KPIs are achieved
submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, and timesheet approvals
maintain knowledge of local nightlife/events and local alcohol beverage laws
assist in the analysis of sales and market/territory data to provide consultation and correction for under-performing accounts
manage events in person