Brand Activation Manager

Gilbert, AZ, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $67,200.00 - $100,800.00

Work Schedule

Flexible

Benefits

competitive salary

Monthly auto stipend

Monthly tech stipend

In-person training

Opportunity for bonus

recognition

Training and Career Development

Job Description

Anheuser-Busch, a globally renowned leader in the brewing industry, is celebrated for its passion, innovation, and commitment to quality. As a pillar in the beverage market, Anheuser-Busch offers a broad portfolio of iconic brands and remains dedicated to enhancing consumer experiences while driving market growth. The company fosters a performance-driven culture that rewards creativity, leadership, and initiative, consistently setting industry standards and pioneering new avenues in brand marketing and sales. With a legacy built on quality and innovation, Anheuser-Busch continues to be a top employer of choice for driven professionals looking to make a significant impact in the beverage industry.

The Brand Activation Manager for the Beatbox brand is an exciting, temporary opportunity, crucial to driving brand presence, sales, and consumer engagement in a competitive marketplace. This role requires a highly motivated and results-oriented individual who will lead the execution and management of a national sampling program, focusing on weekly activation events in key accounts. The manager will be responsible for developing and implementing comprehensive brand strategies, fostering strong relationships with wholesalers and accounts, and managing a dynamic Brand Ambassador team that ensures consistent and effective brand representation. The role demands an innovative leader adept in event production and team management, capable of influencing market dynamics and enhancing brand visibility through targeted promotions and sponsorships. The ideal candidate will oversee local asset management, ensure compliance with local alcohol laws, and handle budget management and reporting to maximize program success. With a focus on performance metrics and program deliverables, the Brand Activation Manager plays a pivotal role in positioning Beatbox as a market leader, providing career growth and professional development within Anheuser-Busch’s innovative environment. This position offers competitive salary, monthly stipends, in-person training, and opportunities for career advancement within one of the most respected beverage companies worldwide.

Job Requirements

Bachelor's degree
2-4 years of experience
Experience in the alcohol or beverage industry preferred
Experience working in agency, retail, consumer packaged goods (CPG) or consumer electronics (CE) environment
Ability to work in a fast-paced, results-driven environment
Able to be nimble and embrace change
Proven success in executing and evaluating sampling programs
Experience recruiting, interviewing, and training Brand Ambassadors
Experience creating weekly schedules for execution
Experience approving team events, recaps, and payroll systems
Ability to work independently and manage multiple tasks and deadlines
Must be able to perform job’s physical and environmental requirements including lifting up to 40lbs
Willing to travel up to 50%
Valid driver’s license and reliable transportation required

Job Qualifications

Must be of legal drinking age (21+)
2 years of beverage company and/or distributor experience
Driving is an essential function and must maintain valid/current driver’s license
Must have access to reliable transportation
Access to a computer with Microsoft Office and home internet access
Proficient in Excel and PowerPoint
Personal smartphone for communication and reporting in the field
Available to work 40+ hours per week including nights and weekends
Prior experience with event production and management of brand ambassador teams, brand promotion, wholesaler and accounts, brand sampling preferred
Ability to lift 40lbs
Able to travel for mandatory training at program launch
Excellent written and verbal communication skills
Professional demeanor and strong work ethic
Strong leadership and communication skills
Organizational skills to meet weekly deadlines
Live in the market for full duration of the program

Job Duties

Develop and execute comprehensive activation strategies to achieve sales and brand objectives
Establish and maintain strong relationships with key accounts and the local wholesaler
Sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, sponsorships, and promotions
Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Responsible for activation recaps, metrics, and overall event success
Manage local budget and budget reporting/reconciliation
Perform pre-calls and checklists in preparation for sampling events
Monitor event execution while ensuring all key brand KPIs are achieved
Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
Knowledge of local nightlife/events and local alcohol beverage laws
Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
Responsible for managing events in person