Brand Activation Manager

Anheuser-Busch is a world-renowned brewing company recognized globally for its innovation, dedication to quality, and commitment to growth in the beverage industry. As one of the most iconic and established beer brands, Anheuser-Busch continues to lead the market through a combination of tradition and forward-thinking strategies. The company prides itself on being a family of passionate professionals who strive for excellence and innovation in every aspect of their work, particularly in brand development and consumer engagement. By joining Anheuser-Busch, you become part of a fast-growing and dynamic organization driven by groundbreaking ideas and a culture that fosters creativity and success.

The Brand Activation Manager role is a temporary position spanning from September 9 to November 17 and offers an exciting opportunity to be at the forefront of brand marketing for the Beatbox brand. This role is designed for a highly motivated and results-oriented individual who will be responsible for driving brand presence, sales, and consumer engagement through a comprehensive national sampling program. The primary focus of this role is to execute weekly sampling events at key accounts, ensuring Beatbox remains competitive and visible in the marketplace.

As the Brand Activation Manager, you will play a pivotal role in developing and implementing activation strategies that align with brand and sales objectives. You will build and nurture strong relationships with key accounts and local wholesalers, selling in brand programming and leading various brand activations, events, sponsorships, and promotions. Managing the Brand Ambassador team is a significant part of this position, including recruiting, training, scheduling, and supervising weekly event execution and reporting. You will ensure the team is well-prepared and equipped with the necessary merchandise and materials to perform successful sampling events.

Your responsibilities will also include managing budgets, performing pre-event calls and checklists, monitoring event execution to meet brand KPIs, and submitting essential program deliverables like expense reports and weekly recaps. Knowledge of local nightlife, events, and alcohol beverage laws is crucial to navigate and maximize event success within regulatory limits. This role demands excellent organizational and leadership skills to coordinate multiple activities, manage resources effectively, and contribute to the overall growth and recognition of the Beatbox brand within the market. This position offers you the chance to work closely with a highly respected company with opportunities for professional development and career advancement within Anheuser-Busch, backed by a competitive salary and valuable benefits.