Brand Activation Manager

Anheuser-Busch is a globally recognized leader in the beverage industry, known for its iconic brands and commitment to quality, innovation, and consumer satisfaction. With a rich legacy dating back to the 19th century, Anheuser-Busch continues to shape the beer market with a portfolio that includes some of the most beloved and respected beer brands worldwide. The company prides itself on fostering a dynamic and engaging work environment that encourages passion, creativity, and excellence in all aspects of its operations. As a part of the Anheuser-Busch family, employees have the opportunity to contribute to a vision that combines tradition with forward-thinking strategies to maintain a leadership position in the competitive beverage market.

This temporary Brand Activation Manager position, available until July 30, offers an exciting opportunity to join the team supporting the Stella Artois brand. This role is dedicated to enhancing brand presence, driving sales, and amplifying consumer engagement through a national sampling program. The Brand Activation Manager will play an essential role in executing weekly sampling events at key accounts to ensure Stella Artois remains a top choice for consumers. The ideal candidate is someone who is highly motivated, results-oriented, and skilled in managing both people and projects effectively.

In this role, you will develop and implement brand activation strategies that align with sales objectives and company goals. This includes cultivating strong relationships with key accounts and local wholesalers, selling brand programming, and overseeing events, sponsorships, and promotional activities. You will be responsible for managing all aspects of the Brand Ambassador team, including recruitment, training, scheduling, and performance reporting. The role requires keen organizational skills to manage the local budget, prepare activation recaps, and ensure all program deliverables are submitted accurately and on time.

Working at Anheuser-Busch means engaging with a fast-growing and innovative culture where groundbreaking ideas are encouraged. This position demands a thorough understanding of local nightlife, events, and alcohol beverage laws to ensure compliance and successful event execution. You will also analyze sales and market data to provide insights and corrective actions for under-performing accounts. The Brand Activation Manager is expected to be hands-on, managing events in person and leading from the front to achieve all key performance indicators (KPIs) related to the brand activations.

Joining Anheuser-Busch as a Brand Activation Manager allows you to be part of a global leader in the beverage industry, gaining valuable experience with well-known brands and expanding your professional skills. The role offers exposure to event production, team leadership, and strategic sales initiatives, making it an excellent opportunity for career growth within a respected and supportive company. Candidates must be committed to the full duration of the program and prepared to work flexible hours including nights and weekends to meet the demands of the position. With Anheuser-Busch, you will find a balance of tradition, innovation, and opportunity to contribute meaningfully to a brand that millions around the world enjoy.