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Brand Activation Manager

Pasadena, TX, USA|Travel, Onsite

Job Overview

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Employment Type

Temporary
Full-time
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Work Schedule

Standard Hours
Weekend Shifts
Night Shifts
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Benefits

competitive salary
Monthly auto stipend
Monthly tech stipend
In person training
Opportunity for bonus
recognition
Training and Career Development

Job Description

Anheuser-Busch is a globally recognized leader in the beverage industry, known for its iconic brands and commitment to quality, innovation, and consumer satisfaction. With a rich legacy dating back to the 19th century, Anheuser-Busch continues to shape the beer market with a portfolio that includes some of the most beloved and respected beer brands worldwide. The company prides itself on fostering a dynamic and engaging work environment that encourages passion, creativity, and excellence in all aspects of its operations. As a part of the Anheuser-Busch family, employees have the opportunity to contribute to a vision that combines tradition with forward-thinking... Show More

Job Requirements

  • Must be of legal drinking age (21 plus)
  • 2 years of beverage company and/or distributor experience
  • Must be able to maintain a valid/current driver’s license
  • Must have access to reliable transportation
  • Access to a computer with Microsoft Office and home internet access
  • Must be proficient in Excel and PPT
  • Must have a personal smartphone capable of communication and reporting
  • Must be available to work 40 plus hours per week, including nights and weekends
  • Must be able to lift 40lbs
  • Must be able to travel for mandatory training at program launch
  • Must have excellent written and verbal communication skills
  • Must have professional demeanor and strong work ethic
  • Must have strong leadership and communication skills
  • Must have organizational skills to meet weekly deadlines
  • Must commit to living in the market for the full duration of the program

Job Qualifications

  • Must be of legal drinking age (21 plus)
  • 2 years of beverage company and/or distributor experience
  • Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
  • Must have access to reliable transportation
  • Access to a computer with Microsoft Office and home internet access
  • Must be proficient in Excel and PPT
  • Personal smartphone with the ability to communicate/report while in the field
  • Available to work 40 plus hours per week, including nights and weekends
  • Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
  • Must be able to lift 40lbs
  • Must be able to travel for mandatory training at program launch
  • Excellent written and verbal communication skills
  • Professional demeanor and strong work ethic
  • Strong leadership and communication skills
  • Organizational skills to meet weekly deadlines
  • Live in the market for full duration of the program

Job Duties

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives
  • Establish and maintain strong relationships with key accounts and the local wholesaler
  • Sell in brand programming to key accounts
  • Lead the planning and execution of brand activations, special events, sponsorships, and promotions
  • Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
  • Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
  • Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • Responsible for activation recaps, metrics, and overall event success
  • Manage local budget and budget reporting/reconciliation
  • Perform pre-calls and checklists in preparation for sampling events
  • Monitor event execution while ensuring all key brand KPIs are achieved
  • Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
  • Knowledge of local nightlife/events and local alcohol beverage laws
  • Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
  • Responsible for managing events in person

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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