Brand Activation Manager

Anheuser-Busch is a globally recognized leader in the beverage industry, known for its commitment to quality, innovation, and consumer satisfaction. As a major subsidiary of one of the largest and most respected companies in the world, Anheuser-Busch has built a reputation for its premium beer products, including iconic brands such as Stella Artois. The company fosters a culture of passion, innovation, and collaboration, providing employees with an opportunity to grow and thrive within a dynamic and fast-paced environment. They are at the forefront of the industry by continuously refining their product offerings and marketing strategies to meet evolving consumer demands.

This temporary Brand Activation Manager position, available until July 30, is a critical role within the Anheuser-Busch family, focused on elevating the Stella Artois brand presence through strategic brand activations and sampling programs. The Brand Activation Manager will be responsible for driving brand presence, boosting sales, and increasing consumer engagement by executing comprehensive brand activation strategies. These strategies include overseeing a national sampling program designed to position Stella Artois prominently in key markets.

The role requires a highly motivated, results-oriented individual who will lead and manage a team of Brand Ambassadors, ensuring they are equipped, trained, and aligned with company objectives. The manager will work closely with key accounts and local wholesalers to forge and maintain strong relationships, sell brand programming, and lead brand activations such as special events, sponsorships, and promotions. They will handle the planning and execution of weekly sampling events, tracking success metrics and managing budgets effectively.

In addition to managing day-to-day activation events, the Brand Activation Manager will perform regular market analysis and report on performance metrics, working collaboratively with the broader operations team. Essential communication with stakeholders and Brand Ambassadors will be maintained through various channels to ensure seamless program execution. The position involves travel up to 50 percent within assigned markets and requires a professional demeanor, strong leadership skills, and the ability to manage multiple tasks in a fast-paced environment.

This opportunity offers a competitive salary, monthly auto and tech stipends, in-person training, chances for bonuses and recognition, and career development within a prestigious organization. Candidates will benefit from working within a market-leading company known for innovation and an employee-centric culture. Overall, this role is ideal for those passionate about brand marketing and activation within the beverage industry, offering professional growth while contributing to the success of the Stella Artois brand.