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Brand Activation Manager

The Woodlands, TX, USA|Travel, Onsite

Job Overview

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Employment Type

Temporary
Full-time
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Compensation

Salary
Range $68,640.00 - $78,000.00
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Work Schedule

Day Shifts
Weekend Shifts
Night Shifts
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Benefits

competitive salary
Monthly auto stipend
Monthly tech stipend
In person training
bonus opportunity
Career Development
professional advancement

Job Description

Anheuser-Busch is a globally recognized leader in the beverage industry, known for its commitment to quality, innovation, and consumer satisfaction. As a major subsidiary of one of the largest and most respected companies in the world, Anheuser-Busch has built a reputation for its premium beer products, including iconic brands such as Stella Artois. The company fosters a culture of passion, innovation, and collaboration, providing employees with an opportunity to grow and thrive within a dynamic and fast-paced environment. They are at the forefront of the industry by continuously refining their product offerings and marketing strategies to meet evolving consumer demands.Show More

Job Requirements

  • Bachelor’s degree
  • 2-4 years of experience
  • experience in alcohol or beverage industry preferred
  • experience in agency, retail, CPG or consumer electronics environment
  • team player
  • able to work in fast-paced, results-driven environment
  • open to change and innovation
  • effective communication skills
  • ability to work independently managing multiple tasks and deadlines
  • proven success with sampling programs
  • experience recruiting, interviewing, and training Brand Ambassadors
  • experience creating weekly schedules
  • experience approving team events, recaps, and payroll systems
  • ability to travel and drive up to 50%
  • able to sit for extended periods
  • ability to enter data on computer
  • able to lift up to 10lbs

Job Qualifications

  • Must be of legal drinking age (21+)
  • 2 years of beverage company or distributor experience
  • valid/current driver’s license
  • access to reliable transportation
  • proficient in Microsoft Office including Excel and PowerPoint
  • access to a computer with home internet
  • personal smartphone for communication/reporting in the field
  • available to work 40+ hours per week including nights and weekends
  • experience with event production and managing Brand Ambassador teams
  • prior brand promotion and sampling experience preferred
  • ability to lift 40lbs
  • able to travel for mandatory training at program launch
  • excellent written and verbal communication skills
  • professional demeanor and strong work ethic
  • strong leadership and communication skills
  • organizational skills to meet weekly deadlines
  • live in the market for full program duration

Job Duties

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives
  • establish and maintain strong relationships with key accounts and the local wholesaler
  • sell in brand programming to key accounts
  • lead the planning and execution of brand activations, special events, sponsorships, and promotions
  • manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
  • provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
  • ensure Brand Ambassadors are equipped with merchandise and materials needed to execute sampling events
  • responsible for activation recaps, metrics, and overall event success
  • manage local budget and budget reporting/reconciliation
  • perform pre-calls and checklists in preparation for sampling events
  • monitor event execution ensuring all key brand KPIs are achieved
  • submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
  • knowledge of local nightlife/events and local alcohol beverage laws
  • assist in analysis of sales and market/territory data providing consultation for under-performing accounts
  • manage events in person

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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