Associate Manager, Brand Activation & Experiences - Nor Cal

Napa, CA, USA|Remote, Travel, Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Flexible

Day Shifts

Weekend Shifts

Benefits

Dental Insurance

Paid parental leave

Commuter assistance

Disability insurance

401(k) matching

Tuition Reimbursement

Paid Time Off

Vision Insurance

Parental leave

Life insurance

Job Description

Moët Hennessy USA, a key part of the prestigious LVMH Group, stands as a global leader in luxury wines, champagnes, and spirits. With a legacy intertwined with excellence and heritage, Moët Hennessy fosters an environment where passion for craftsmanship meets innovation. As part of the LVMH Group, a conglomerate known worldwide for its luxury goods, the company nurtures a rich culture of quality, environment stewardship, and community engagement. Through its 26 Maisons, each rooted in unique terroirs and traditions, Moët Hennessy provides unparalleled opportunities for career growth and skill development across diverse global regions.

The role of Associate Manager, Brand Activation & Experiences is a vital part of Moët Hennessy USA's commitment to delivering first-class brand experiences that elevate their luxury portfolio. This hybrid position, based remotely with presence in the Northern California market, focuses on supporting the development, execution, and management of brand activations and experiential programs that align with Moët Hennessy's vision of luxury and responsible enjoyment. The Associate Manager will coordinate all aspects of event production including venue arrangements, third-party collaboration, and fulfillment confirmation, ensuring all activations uphold the brand's high standards. Acting as an ambassador, the individual will embody Moët Hennessy’s values and passion for the product, fostering strong relationships with distributors, channel leads, and key accounts.

This role demands exceptional organizational and project management skills, the ability to multitask across various moving parts effectively, and strong communications capabilities. The candidate will have to oversee all execution elements of regional and local events, contribute digital and social assets, and support the logistics of important brand visits such as those from winemakers. With travel up to 30% of the time and occasional evening or weekend commitments, this position requires adaptability and proactive leadership in a dynamic luxury market environment. The successful candidate will be instrumental in enhancing brand presence and consumer engagement through meticulously planned and executed activations that resonate with the discerning audience Moët Hennessy serves.

Working at Moët Hennessy USA means becoming part of an inclusive, equitable workplace dedicated to professional growth, innovation, and sustainability. The company offers comprehensive benefits including health and wellness programs, financial benefits such as a competitive salary, retirement plans, and paid time off designed to foster a balanced lifestyle. Moët Hennessy’s commitment to diversity, equity, and inclusion ensures that every employee is empowered to thrive and contribute to the company’s continued success in the luxury beverages sector. Join Moët Hennessy and be inspired to craft experiences that celebrate life’s milestones responsibly and with style.

Job Requirements

Bachelor’s degree or relevant industry experience
5+ years sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
Activation and/or event coordination experience
Ability to work occasional evenings or weekends
Willingness to travel up to 30% of the time
Valid driver's license and acceptable driving record
Ability to lift up to 20lbs
Strong relationship-building skills
Knowledge of MHUSA portfolio and brand guidelines
Excellent planning and organizational skills
Clear written and verbal communication skills
Project management skills
Proactive and cross-functional team player
Ability to adapt to various organizational styles

Job Qualifications

Bachelor's degree or relevant industry experience
5+ years sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
Activation and/or event coordination experience
Deep knowledge of MHUSA portfolio, brand guidelines and customer/consumer expectations
Strong organizational, communication and project management skills
Able to work with all levels of the organization and adapt to various working styles
Refined presentation skills
Clear written and verbal communication skills

Job Duties

Assist with all regional brand events and local activations using brand materials and assets to ensure standards and luxury guidelines are met
Coordinate execution elements including venue, catering, entertainment and logistics
Oversee third-party set-up of venue and manage day-of event execution
Confirm distributor fulfillment of product on day of activation
Raise high-priority market opportunities to brand activation area lead
Report activation outcomes and ROIs to brand activation area lead
Provide local digital and social assets to accounts in partnership with digital team
Collaborate with internal teams such as account owners, channel leads, trade marketing and brand teams
Build and maintain relationships with distributor account managers, channel leads, market leads and key accounts
Activate non-premise local events with brand teams and field trade marketing
Support planning, logistics and execution of winemaker and maison visits locally
Embody values of the Maison and act as an ambassador for MHUSA during activations
Present on-site during events to ensure seamless operation and address immediate needs