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Associate Director of Special Events

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
Weekend Shifts
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
flexible spending accounts
Employee wellness programs

Job Description

The University of Oklahoma's Athletic Department, located at the Norman Campus, is a dynamic and prestigious division of the university dedicated to fostering excellence in collegiate athletics and special events. Recognized for its state-of-the-art facilities and commitment to providing outstanding experiences for athletes, fans, and the local community, the department plays a pivotal role in supporting university sports programs and engaging with external audiences through a variety of events. As a cornerstone of the university's vibrant campus life, the Athletic Department is known not only for sporting excellence but also for its strategic use of venues to host diverse events, ranging from athletic competitions to large-scale special occasions involving students, staff, community members, and corporate partners.

The position of Associate Director of Special Events in the Athletic Department is an essential leadership role focused on the strategic planning, promotion, and execution of special events within the university's athletic venues. This full-time, onsite role operates primarily during weekdays from 8 am to 5 pm with an expectation of frequent availability during evenings and weekends to oversee event activities. The salary for this position is negotiable based on experience, and it offers a comprehensive benefits package to support the well-being of the successful candidate.

As Associate Director, the incumbent is charged with maximizing both revenue and facility utilization by driving proactive sales initiatives, cultivating strong relationships internally and externally, and upholding policies that maintain the high standards of the department. The role requires independent judgment and strategic oversight in contract negotiation, event strategy development, vendor relations, and the coordination of relationships with campus partners, community organizations, and external clients. This is a high-impact role where the individual will directly influence the Athletics Department's ability to leverage its venues for broader community engagement and financial success.

The ideal candidate will possess a robust understanding of events and conference management, combined with skills in sales, marketing, and operations management tailored to a collegiate athletic environment. Responsibilities encompass oversight of the entire sales pipeline, from prospecting and client engagement to contract negotiation and closure, ensuring the consistent achievement of revenue and utilization goals. The Associate Director is also responsible for crafting and enforcing policies, managing financial oversight through collaboration with business operations, and providing onsite event leadership ensuring compliance with institutional, conference, and NCAA regulations.

Collaboration is a hallmark of this position, as the Associate Director serves as a key liaison both within the university and with external stakeholders. They will represent the Athletics Department in a variety of committee settings and participate in ongoing departmental planning and improvement initiatives. With responsibility for the operational success of events, including setup, teardown, and coordination with labor and catering vendors, the role demands high organizational skills, the ability to make prompt and effective decisions under pressure, and a professional communication style to navigate complex event logistics.

Additionally, this position oversees camp operations hosted within athletic facilities, ensuring best practices and policy compliance, and supports major university athletic events such as conference championships and NCAA postseason activities. The University of Oklahoma encourages candidates who are passionate about sports management, event operations, and community engagement to consider this exciting opportunity to contribute to a celebrated institution dedicated to inclusive excellence and innovation.

Job Requirements

  • bachelor's degree or equivalent with at least 18 months of events conference management program administration or related experience
  • ability to work nights weekends and some holidays frequently
  • strong organizational and multi-tasking abilities
  • excellent interpersonal and communication skills
  • valid driver's license
  • capacity for problem solving and making decisions on the spot
  • basic budgeting and accounting proficiency
  • experience negotiating contracts and managing vendor relationships
  • ability to handle physical requirements including lifting 15-50 lbs occasionally
  • willingness to travel as necessary
  • ability to work under pressure and meet deadlines

Job Qualifications

  • bachelor's degree or equivalent experience
  • excellent internal and external customer service skills
  • proven ability to multi-task and manage multiple projects simultaneously
  • strong organizational skills and goal orientation
  • proficient communication skills both written and verbal
  • experience with contract negotiation and working with external entities
  • capacity for decision making and problem solving under pressure
  • knowledge of budgeting and accounting principles
  • experience in event management and facility operations
  • valid driver's license for event management
  • experience with collegiate venue operations and facility management
  • prior experience in sales or marketing within sports facilities or event venues
  • ability to lead and coordinate teams including graduate assistants and student workers

Job Duties

  • manage events sales process including prospecting client engagement contract negotiation and closing to achieve annual revenue and facility utilization goals
  • develop and implement strategies to maximize utilization visibility and revenue for athletics department facilities including premium spaces and non-athletic programming
  • lead the special events sales pipeline including prospecting client engagement contract negotiation and closing to ensure consistent progress toward annual revenue and utilization goals
  • identify and pursue new business opportunities target markets and partnerships for events and facility rentals
  • oversee marketing and promotion of athletics venues to local regional and national promoters organizations and corporate partners to drive bookings and enhance visibility
  • cultivate and maintain long-term relationships with clients community partners and industry stakeholders to drive repeat and referral business
  • draft review negotiate and execute special event contracts bids proposals riders and related agreements
  • create implement and maintain special event policies procedures pricing manuals and operational documentation
  • collaborate with business operations to review financial statements settlements and post-event reporting to ensure accuracy compliance and revenue optimization
  • serve as on-site events lead for internal and external events resolving issues in real time and ensuring safety quality and policy compliance
  • manage relationships and contracts with event labor providers equipment vendors caterers and service partners including menu coordination and service standards
  • ensure all special events comply with institutional conference ncaa and applicable local state and federal regulations including minors-on-campus policies
  • serve as a liaison to campus departments and local entities for graduations career fairs and other large-scale events hosted in athletics facilities
  • represent the athletics department on campus and community committees related to events facilities and external engagement
  • monitor facility activity schedules and usage to ensure alignment with event priorities and operational readiness
  • oversee camp operations including scheduling invoicing and compliance in collaboration with compliance office
  • support internal athletic events conference championships and ncaa postseason events as assigned

Job Criteria

Experience

Mid Level (3-7 years)


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