Associate Director of Enrollment - Campus Visits & Events

Southeastern University, located in Lakeland, Florida, is a private Christian university that provides a comprehensive educational experience focused on academic excellence, spiritual growth, and community engagement. Established with a mission to equip students intellectually, spiritually, and professionally, Southeastern University combines rigorous academics with a supportive and welcoming environment that fosters student development and success. As a university committed to diversity, inclusion, and equal opportunity, Southeastern University offers a variety of degree programs and emphasizes personalized attention to prospective and current students through its enrollment and admissions services.

The Associate Director of Enrollment - Campus Visits & Events at Southeastern University plays a crucial role in enhancing the experience of prospective students and their families by managing and executing campus visits and events. This full-time position involves collaborating closely with the Director of Enrollment - Campus Visits & Events to plan, coordinate, and oversee all visit activities, ensuring each engagement is impactful and reflective of Southeastern University’s values. The Associate Director is responsible for crafting personalized visit agendas that meet the unique needs of visitors while coordinating with Enrollment Counselors, student leaders, and other university personnel to deliver a seamless and memorable campus visit experience.

This role also includes significant operational leadership, overseeing the First Impressions team and Welcome Desk activities, managing event logistics, handling purchasing and inventory, and maintaining accurate data management systems. The Associate Director is actively involved on event days and virtual recruitment events, ensuring smooth coordination and exceeding customer service expectations. An essential part of this position is managing student employees, including hiring, training, and supervising front desk student workers to deliver outstanding visitor experiences.

To be successful in this dynamic role, the candidate must exhibit excellent interpersonal and communication skills, strong leadership and organizational abilities, and a proactive approach to driving innovation in event management. The position demands a high degree of independent judgment, ethical standards, and the ability to collaborate effectively across departments such as Admissions and Financial Aid. Familiarity with data reporting and CRM software, preferably Salesforce, enhances the capacity to analyze visitor engagement and improve recruitment strategies.

With a consistently demanding schedule that includes 40 hours per week and extended hours during peak admission periods, the Associate Director must maintain flexibility and stamina while frequently engaging with a diverse range of internal and external stakeholders. Physical requirements of the role include the ability to manage event setups, lift materials, and be mobile during events that can last several hours. Southeastern University provides a supportive work environment that encourages continuous learning, safety, and equity.

This position requires a bachelor’s degree from an accredited institution, ideally in business, education, marketing, or related fields, along with at least three years of experience in event management, enrollment, or a related area. Candidates with prior experience in higher education, leadership roles, and CRM proficiency will find this an excellent opportunity to contribute to Southeastern University’s mission of providing exceptional educational experiences and community connections through personalized campus visits and impactful events.