Assistant Store Manager

Insomnia Cookies is a renowned bakery and delivery brand that was founded in a college dorm room by Seth Berkowitz. Over the past 20 years, it has transformed into a beloved cult brand famous for delivering warm, delicious cookies all day and late into the night. With over 300 stores worldwide and a flagship experiential bakery concept in Philadelphia, Pennsylvania, where the company is headquartered, Insomnia Cookies has rapidly expanded its footprint in the bakery and dessert industry. The brand also boasts a growing nationwide shipping and gifting portfolio, revolutionizing the cookie business by constantly "Imagining What's Possible." The company is committed to providing an exceptional customer experience alongside an innovative and fun workplace culture.

The Assistant Bakery Operations Manager (ABOM) role at Insomnia Cookies is an exciting leadership pipeline position designed to nurture future Bakery Operations Managers. This role bridges operational excellence with talent development, team leadership, and administrative functions, preparing the individual to independently lead a bakery store. The ABOM is expected to perform near the level of a full Bakery Operations Manager (BOM), carrying out bakery operations with urgency, precision, and accountability while also building leadership skills critical for bakery management.

Based in the Santa Cruz store located at 1010 Pacific Ave. STE C & D, Santa Cruz, CA, the ABOM is responsible for executing all core bakery operations such as inventory rotation, schedule and staffing coordination, administrative checklist completion, and adherence to strict standards regarding product quality, cleanliness, food safety, and guest experience. The role requires strong operational discipline to support ordering, inventory accuracy, shrink control, and labor cost management.

Additionally, the ABOM plays a vital role in talent and team development, including assisting with recruiting, interviewing, onboarding, and training new team members. They deliver consistent coaching and real-time performance feedback while fostering a growth mindset culture and accountability among team members. Leadership responsibilities also include managing bakery operations independently during the absence of the BOM, modeling urgency and operational discipline, collaborating with area leadership to resolve operational challenges, and ensuring operational continuity during leadership transitions or staffing shortages.

Success in this role is demonstrated by the ability to perform full BOM-level administrative and operational tasks independently, maintaining a fully staffed and trained bakery team operating at high standards, and exhibiting reliable leadership through all coverage scenarios. The role offers competitive pay of up to $23.50 per hour with bonus eligibility, comprehensive medical, dental, vision, and pet insurance, paid vacation and wellness days, a clear career development pathway into bakery management, free cookies every shift, and participation in a lively, fast-paced team environment. This position is an excellent opportunity for individuals seeking career growth within a unique and innovative company celebrated for its strong brand, customer loyalty, and dynamic workplace culture.