Area Sales Manager

Coors Distributing Company (CDC) is a prominent beer and beverage distributor headquartered in Denver, Colorado. As one of the nation’s leading distributors, CDC serves as an essential intermediary that bridges suppliers producing beverages with retail outlets, bars, and restaurants where these products are ultimately sold and consumed. As a wholly owned subsidiary of Molson Coors Beverage Company, CDC stands out as the only company-owned distributor within the Molson Coors network, reinforcing its unique position in the industry. Operating as one of the largest single-site distributors in the United States, it employs roughly 470 dedicated individuals and manages relationships with 35 suppliers. Each year, the company successfully sells and distributes approximately 16 million cases of various beverages to more than 4,500 accounts across the Denver metropolitan area. CDC fosters an inclusive environment where every individual’s unique perspective is valued and respected, understanding that collaboration and diversity of thought strengthen the organization. This commitment to community and culture fuels their success and enriches the work environment, promoting teamwork, shared accomplishments, and personal growth.

The Area Sales Manager (ASM) role at CDC represents a dynamic leadership position responsible for managing and guiding the sales team to achieve defined sales volume goals, budgetary targets, and safety metrics. This position requires hands-on involvement in field training, sales execution, and the overall strategic management of the assigned territory. Reporting directly to the Sales Manager – Liquor, the ASM takes charge of performance and talent management, relationship management with retailers, and consistent execution of monthly business objectives (MBOs). This role is pivotal in ensuring that the sales team operates efficiently, adheres to supplier standards, and maintains high levels of customer satisfaction and quality assurance. The ASM’s leadership extends beyond managing sales results, as they play a crucial role in coaching team members using market-specific training tools, analyzing sales data, and adapting strategies to foster territory growth. Additionally, the role requires proactive management of product quality, specifically monitoring and reducing old or close-to-code beer inventory issues while enforcing rigorous quality audits.

The position demands a blend of strategic leadership, data-driven decision making, and strong interpersonal skills. The successful candidate will provide daily presence both in the office and the market, engaging directly with employees, retailers, and suppliers through face-to-face and telephone communication. This fosters a hands-on approach that helps build professional customer relationships and quickly resolves escalated concerns. The ASM must also demonstrate proficiency with technology and software applications such as Microsoft Office, with a particular emphasis on Excel, Word, and PowerPoint. Further, knowledge of the legal and regulatory framework as stipulated by the Liquor Enforcement Division is essential to ensure compliance. The company values candidates who can inspire and motivate their teams, promote best practices, and create operational efficiencies that lead to measurable sales and business growth.

Molson Coors offers a competitive compensation package for this role, with a salary range of $95,700 to $125,700 plus target sales incentives. Benefits include comprehensive health, dental, and vision plans, an attractive retirement plan with employer matching, generous paid time off including holidays and vacation days, wellness programs, and an employee assistance program. CDC also endorses community involvement and provides leadership development opportunities through various business resource groups, enhancing professional networking and volunteer efforts. Employees are encouraged to grow their careers through continuous learning and development programs designed to further their success and leadership potential.

Applications are accepted on an ongoing basis, reflecting the company’s commitment to hiring talented individuals who align with its values of respect, collaboration, and excellence. Molson Coors is an equal opportunity employer, encouraging applicants from diverse backgrounds, including those with disabilities, to apply. This role presents an exciting opportunity to join a fast-paced, innovative company with passionate colleagues united by a shared goal of delivering exceptional beverage products to the Denver market and beyond. If you are a motivated sales leader with the ability to inspire teams and drive business results, CDC invites you to be part of their legacy and future.