Area Sales Director, Event Strategy & Performance

Topgolf is a revolutionary sports entertainment company that has redefined the way millions of people experience golf. Known for combining golf games, food and beverage, events, and entertainment in dynamic venues, Topgolf creates high-energy, high-volume environments that attract a diverse and enthusiastic audience. With a vibrant culture focused on performance and guest satisfaction, Topgolf offers an exciting workplace where careers can grow seriously and creatively. Operating multiple venues across the U.S and globally, the company emphasizes innovation, teamwork, and delivering memorable experiences to every guest.

Topgolf is currently seeking an Area Sales Director for Event Strategy & Performance based in Brooklyn Center, Minnesota. This is a full-time leadership role that focuses on driving sales growth and developing high-performing sales teams across multiple venues. The Area Sales Director is responsible for coaching sales leaders, executing strategic plans, managing pipeline health, and aligning operational efforts with the company's overarching goals. This role demands strong leadership by example, combining hands-on involvement with strategic oversight to ensure consistent revenue growth and excellent client experience.

The ideal candidate will possess extensive experience in sales leadership, particularly in high-volume hospitality or events environments, and demonstrates capability in managing multi-unit sales teams. Responsibilities include reinforcing a culture of sales excellence, inspecting performance metrics regularly, and holding teams accountable for results and behaviors. The role also involves frequent travel between venue locations to provide on-site support, live coaching, and to maintain key relationships with clients and community partners.

Aside from leadership duties, the Area Sales Director drives market alignment by collaborating with General Managers and other senior leaders to refine business development strategies and forecast priorities. Analytical skills are crucial for leveraging data dashboards and sales reporting tools like Salesforce and Excel to preemptively address performance issues and optimize event outcomes. The position offers a competitive base salary range from $55,600 to $73,250 with additional commission, discretionary merit increases, full benefits, and a 401(k) with company match.

This role suits a resilient, strategic thinker who communicates effectively across various audiences and motivates teams to achieve ambitious sales targets. The candidate must also embrace Topgolf’s core values, fostering an inclusive and accountable culture while managing a dynamic sales operation. This is an outstanding opportunity to join a market-leading company that combines entertainment and hospitality with sports enthusiasm, offering significant career development and impact opportunities.