Area Sales Director, Event Strategy and Performance

Topgolf is a dynamic sports entertainment company that has revolutionized the way millions of people experience golf. Combining innovative technology with a vibrant atmosphere, Topgolf venues provide a unique blend of golf, food and beverage, events, and entertainment all under one roof. These high-energy, fast-paced environments are designed not just for fun but also to create serious career opportunities for dedicated professionals. Known for their commitment to guest experience and operational excellence, Topgolf continuously expands their footprint and impact within the hospitality and entertainment industry. Working at Topgolf means joining a team that values collaboration, innovation, and performance at every level.

The role of Area Sales Director, Event Strategy & Performance, is a pivotal leadership position within Topgolf's sales organization, responsible for generating revenue and driving growth across multiple venue locations. This role requires a sales leader who is passionate about developing talent and who leads by example on the sales floor. This is not a typical manager role focused on overseeing activities but rather a strategic leadership position focused on elevating salesmanship and accountability across venues. The Area Sales Director is expected to coordinate and coach venue sales leaders through live deal strategies and pipeline management to ensure consistent, visible results.

Responsibilities include leading core sales routines, such as coaching sessions, pipeline inspections, and performance reviews. The director must develop a culture rooted in sales excellence and continuous improvement. This role demands frequent travel between venues to provide hands-on coaching and operational support, ensuring alignment with broader organizational goals and sales strategies. Additionally, the Area Sales Director collaborates closely with General Managers and the Venue Support Center to synchronize business development priorities and forecasting.

The position emphasizes a data-driven approach to sales management, requiring the candidate to analyze sales dashboards, identify performance trends, and adapt strategies in real time. Leadership competencies such as resilience, communication skills, accountability, strategic thinking, and team building are crucial. The successful candidate will demonstrate the ability to drive results even in challenging situations while maintaining high standards across sales teams. They will also play an important role in representing Topgolf's brand in the market, cultivating relationships with key accounts, community partners, and stakeholders.

Topgolf values diversity and inclusion, offering an equitable, respectful workplace and competitive benefits including health, dental, vision insurance, 401(k) plans with company match, and wellness programs. The company also provides perks such as free gameplay and discounted food. The Area Sales Director position requires a minimum of five years of progressive sales experience, preferably with multi-unit leadership in hospitality or events, strong CRM skills, and the ability to travel regularly. This opportunity is perfect for an ambitious sales leader ready to shape a high-performing sales organization and grow with a leading brand in the sports entertainment space.