Area Director of Sales - Louisiana Market

PAH Management is a Dallas-based hotel ownership and management company that specializes in operating a portfolio of select-service properties across various states under the renowned Marriott and Hilton brands. The company is recognized for its commitment to developing a culture that prioritizes associate well-being and engagement, aspiring to become America’s preferred hotel management company. With a robust operational framework, PAH Management blends industry-leading hospitality management practices with innovative strategies to maximize property performance and guest satisfaction. The company’s presence in the hospitality market is solidified through its diverse portfolio and dedication to maintaining high standards across all properties.

The Area Director of Sales role at PAH Management is a critical leadership position focused on driving strategic and tactical sales initiatives for a portfolio of hotels across Louisiana. This full-time exempt position reports directly to the Regional Director of Sales and Revenue and is geographically centered in the Louisiana market. The job requires regular travel, often ranging from 40% to 60%, including overnight stays to effectively manage multiple properties within the assigned region. To fulfill this role, candidates must reside in Louisiana and live within reasonable proximity to the hotels they will oversee.

In this role, the Area Director of Sales is tasked with executing comprehensive sales strategies that enhance room revenue, profitability, and market share. This leader collaborates closely with hotel management and corporate teams to set and meet ambitious revenue goals. The responsibilities include leading property-level sales efforts, strengthening accountability for sales outcomes, and expanding business transient and group revenues. The position is accountable for boosting overall hotel profitability by focusing on key metrics such as total room revenue, RevPAR (Revenue Per Available Room), ADR (Average Daily Rate), occupancy rates, and penetration into negotiated corporate and local accounts.

The Area Director will conduct regular property visits and sales calls to monitor pipeline health, account performance, and current market conditions. They will analyze STR reports, booking pace data, market share standings, and competitor benchmarks to identify new opportunities and mitigate risks. Proactive sales activities such as prospecting, client meetings, site visits, and targeted follow-ups form an essential part of the role to bring in new qualified business and shift profitable accounts from competitors to PAH-managed properties.

This leadership position demands a high level of proficiency in using various sales and property management systems including Delphi, CVENT, CRM platforms, and GDS channels. The Area Director will also support brand-specific initiatives for Marriott and Hilton, participating in pricing, RFPs (Request For Proposals), renewals, and marketing programs aimed at maximizing account retention and revenue growth. One of the vital duties is coaching and developing sales managers and team members, setting clear performance goals, and taking corrective actions when needed to maintain a high-performing sales organization.

The role requires analytical acumen to interpret financial, market, and sales data, translating findings into actionable sales strategies. Collaboration with general managers, revenue managers, brand representatives, and operational teams is critical to align sales efforts with overall business objectives and service delivery standards. The Area Director is also expected to uphold PAH’s sales policies, ethical business practices, and compliance requirements consistently.

PAH Management values leadership competencies such as strategic thinking, accountability, coaching ability, analytical decision-making, proactive selling, cross-functional collaboration, effective communication, and organizational skills. The work environment entails a flexible schedule due to business needs, including early mornings, evenings, and weekend commitments, combined with extensive travel throughout the state of Louisiana.

Compensation for this position is competitive and commensurate with experience. PAH Management offers a comprehensive benefits package designed to support employees’ well-being and professional growth.