Area Director of Sales and Marketing

Dayton, OH, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $61,700.00 - $111,200.00

Work Schedule

Standard Hours

Benefits

Health Insurance

Dental Insurance

Paid Time Off

401(k)

Professional development opportunities

Employee Discounts

Flexible work schedule

Job Description

Highgate is a premier real estate investment and hospitality management company renowned for its expansive portfolio and dynamic approach to hotel management. With over $15 billion in assets under management and a presence across four continents including North America, Europe, the Caribbean, and Latin America, Highgate has established itself as a global player in the hospitality industry. Founded over 30 years ago, the company has a proud legacy of innovation and strategic leadership, positioning itself as a trusted partner for leading ownership groups and top hotel brands worldwide. By leveraging advanced technology and industry-leading revenue management tools, Highgate continuously optimizes asset performance and market positioning, ensuring consistent outperformance and growth.

The Area Director of Sales & Marketing position at Highgate specifically in the Dayton, OH location is a crucial leadership role designed to drive top line revenue growth and ensure the achievement of sales goals across multiple hotel properties in the assigned area. This role acts as the primary sales leader for the anchored property, holding responsibilities equivalent to a Director of Sales & Marketing for that hotel, while also providing strategic oversight to the sales teams of additional surrounding properties. The Area Director is charged with developing and executing comprehensive marketing and communications strategies tailored to enhance the hotel's market positioning and visibility. In addition, this role involves close analysis of market trends, competitive dynamics, and share movement to maintain a competitive edge and optimize revenue opportunities.

The ideal candidate will possess a deep understanding of the hospitality sales environment, including expertise in group and volume transient sales segments, and a keen ability to interpret and utilize data from Smith Travel Research reports and other key performance indicators. The role requires collaboration with revenue management and operations teams, fostering a cohesive approach to market penetration and sales goal achievement. Effective leadership skills are essential, as the Area Director will be responsible for motivating and guiding multiple sales leaders, driving a cooperative and competitive team culture. Furthermore, the role demands strong communication abilities for managing owner relations and serving as the hotel's voice of the customer within the organization.

This position represents an excellent growth opportunity for sales professionals aiming to gain multi-hotel oversight experience with a forward-thinking hospitality leader. By joining Highgate, candidates will engage in a stimulating environment where innovation, teamwork, and strategic thinking are valued, positioning themselves for higher regional leadership roles in the future.

Job Requirements

Bachelor’s degree in hotel management, business, or marketing preferred
Minimum of 5 years’ experience as a director of sales and marketing or sales leader in the hospitality industry
Prior hotel sales experience required
Preferred experience in area or regional sales oversight of multiple hotels
Experience communicating with ownership groups and asset management
Proficient in sales automation systems such as DELPHI and PMS systems
Experience working collaboratively with revenue management and operations teams
Strong knowledge of all market segments and distribution channels
Excellent communication and presentation skills
Strong interpersonal skills and ability to work well in a team environment
Proven ability to direct, lead, train, motivate, and drive a direct sales team
Proficient in MS Office including Word, Excel, and PowerPoint
Ability to multitask and prioritize departmental functions to meet deadlines

Job Qualifications

Bachelor’s degree in hotel management, business, or marketing preferred
Minimum of 5 years’ experience as a director of sales and marketing or sales leader in the hospitality industry
Prior hotel sales experience required
Preferred experience in area or regional sales oversight of multiple hotels
Experience communicating with ownership groups and asset management
Proficient in sales automation systems such as DELPHI and PMS systems
Experience working collaboratively with revenue management and operations teams
Strong knowledge of all market segments and distribution channels
Excellent communication and presentation skills
Strong interpersonal skills and ability to work well in a team environment
Proven ability to direct, lead, train, motivate, and drive a direct sales team
Proficient in MS Office including Word, Excel, and PowerPoint
Ability to multitask and prioritize departmental functions to meet deadlines

Job Duties

Lead and drive top line revenue for group and volume transient sales segments for the primary hotel, oversee sales leaders at other assigned area hotels
Assess and react to market trends, market share, and competitive hotel environment
Develop and implement marketing communications plans to achieve desired hotel positioning
Manage sales and marketing budget supporting all initiatives
Act as the hotel’s voice of the customer and communicate key issues and concerns at all organizational levels
Analyze Smith Travel Research data, financial P&L, sales mix, forecasting, group pace, and traditional hotel reporting
Understand and communicate market trends, demand generators, supply and demand, and economic factors affecting hotel performance
Conduct comprehensive competitive reviews and SWOT analysis
Develop and implement key segment strategies and manage key accounts
Design sales deployment schemes and market assignments
Develop sales goals to achieve budget and market share targets
Manage group pace measurement, set sales production goals, and oversee sales activity and travel schedules
Lead owner relations, communications, and expectations for primary and other area hotels assigned