Agriculture & Building Products, Strategic Marketing Manager

Carmeuse North America is a prominent division of Carmeuse, a leading global producer of lime, high calcium limestone, and dolomitic stone. Starting as a small family-run business in Belgium, Carmeuse has expanded globally, now operating over 90 production facilities spread across nearly every continent and employing more than 4,500 individuals worldwide. The company’s products are essential across various industries such as energy production, environmental services, construction, and manufacturing. The North American branch alone hosts over 2,500 employees and more than three dozen production facilities across the United States and Canada. The headquarters in Pittsburgh, PA serves as the central hub for its operations, emphasizing a strong commitment to employee engagement and development. Carmeuse prides itself on fostering a diverse and inclusive work environment, valuing equal opportunity and respecting all qualified candidates regardless of race, color, religion, sex, national origin, disability status, veteran status, sexual orientation, or gender identity.

The Strategic Marketing Manager (SMM) role within Carmeuse North America focuses specifically on the milled limestone product segment. This position demands a highly strategic individual capable of translating corporate strategy into actionable marketing and business development plans. As the SMM, you will develop, implement, and execute comprehensive marketing strategies that align closely with sales goals and the broader corporate objectives. The role is central to driving revenue growth and expanding profit margins by identifying new market opportunities and maximizing the potential within existing customer accounts. Key markets include industries such as animal feed, roofing, glass manufacturing, and flue gas treatment. This responsibility entails working collaboratively with internal teams such as Sales, Business Development, Mergers & Acquisitions, and Operations to shape and execute marketing initiatives that create focus, drive awareness, build brand trust, and ultimately increase sales across the operating region.

The ideal candidate will possess deep knowledge of milled or pulverized limestone products and related industry applications. They must be adept at strategic planning, market development, and translating customer insights into effective marketing strategies. The position involves extensive market research, competitive analysis, and the application of market intelligence to steer growth organically and through possible acquisitions. The role requires continuous monitoring and analyzing of marketing initiatives' performance against company goals, providing insights to refine and enhance marketing effectiveness.

As part of the position’s responsibilities, you will be defining go-to-market strategies for new product introductions and existing solutions, crafting pricing and margin strategies and developing sales enablement tools to support sales teams. Brand positioning and thought leadership development are also key components of the role, along with close collaboration with the Marketing Communications team to produce content that amplifies brand awareness and lead generation.

The Strategic Marketing Manager is expected to travel between 25% and 50% across the U.S. and Canada, engaging directly with customers and prospects to gather actionable feedback and build strong relationships that inform strategic decisions. To qualify, candidates typically have a bachelor’s degree (an MBA is advantageous) and over 10 years of relevant experience in strategic marketing, business development, or corporate strategy, particularly within raw materials and the milled limestone market segments. The role offers a competitive annual salary range between $129,000 and $144,000 and includes comprehensive benefits such as health insurance, dental and vision plans, a 401k plan with matching contributions, paid holidays, and additional employee assistance and tuition benefits. This role is ideal for a marketing professional seeking a strategic leadership position within a well-established, values-driven global company committed to its people and growth.