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Advertising Campaign Strategist.

Job Overview

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Employment Type

Full-time
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Flexible work arrangements

Job Description

Nestle USA is a leading food and beverage company known for its wide range of beloved consumer brands that are integral to the daily lives of millions in the United States. With iconic products such as DiGiorno, Toll House, and Coffee mate, Nestle USA has established a presence in 97 percent of U.S. households, making it a trusted name in the food industry. The company prides itself on fostering an inclusive workplace culture that encourages innovation, strategic thinking, creativity, and continuous learning. Nestle USA empowers its employees to challenge the status quo, embrace risk-taking, and pioneer new ideas in an environment that supports collaboration and celebrates achievements. Employees at Nestle USA have the opportunity to grow personally and professionally while contributing to a company dedicated to delighting and delivering for its consumers.

The Advertising Campaign Strategist role at Nestle USA is a key position responsible for leading the development and execution of brand and campaign strategies that enhance brand equity, cultural relevance, and business growth. This role involves delivering best-in-class creative campaigns and integrated activations across various initiatives, including Masterbrand, seasonal, and evergreen campaigns. Reporting to the Head of Brand Experience and Content Innovation, the strategist acts as a strategic partner to Brand and Business teams, bringing deep expertise in advertising, creative development, and agency leadership. The role requires strong collaboration with internal cross-functional teams and external creative partners to ensure all brand communications are insight-led, on strategy, and executed to the highest standard. The strategist also supports the consistent and effective application of the Brand Building the Nestle Way framework, helping elevate creative quality and brand impact across the portfolio. This position is not eligible for visa sponsorship.

Job Requirements

  • 7-10 years of experience in consumer marketing, advertising, or brand communications
  • Experience in account management, strategy, or planning in advertising agencies
  • Proven expertise in brand strategy, creative development, and campaign leadership
  • Ability to lead and influence cross-functional teams and senior stakeholders
  • Strong creative judgement and brand stewardship skills
  • Strategic thinking and problem-solving skills
  • Excellent communication, presentation, and persuasion skills
  • Results-oriented and proactive mindset
  • Leadership capabilities to drive alignment and business outcomes

Job Qualifications

  • 7-10 years of experience in consumer marketing, advertising, or brand communications
  • Strong advertising agency experience in account management, strategy, or planning
  • Proven expertise in brand strategy, creative development, and integrated campaign leadership
  • Strong ability to lead and influence cross-functional teams and senior stakeholders
  • Highly developed creative judgement and brand stewardship capabilities
  • Strategic thinker with strong problem-solving skills and comfort navigating ambiguity
  • Exceptional communication, presentation, and persuasion skills
  • Results-oriented, proactive mindset with a strong connection between creative output and business performance
  • Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes

Job Duties

  • Lead the development of brand strategy, campaign strategy, and creative platforms for assigned Nestle USA brands
  • Translate business and brand objectives into clear, insight-driven campaign strategies and compelling creative briefs
  • Ensure all campaigns deliver strong creative impact while reinforcing long-term brand equity
  • Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the commercial innovation
  • Lead centralized creative agency relationships to foster strong, collaborative partnerships that deliver high-impact, business-building creative
  • Partner closely with brand, social, content studio, media, insights, legal, procurement, and production teams to deliver integrated, seamless campaigns
  • Partner with insights and media teams to define KPIs, assess effectiveness, and translate learnings into future improvements
  • Lead implementation of the Nestle Brand Building Framework within supported brand teams

Job Criteria

Experience

Mid Level (3-7 years)


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