Job Overview
Employment Type
Full-time
Compensation
Salary
Range $90,000.00 - $100,000.00
Work Schedule
Standard Hours
Flexible
Benefits
competitive salary
Medical insurance
Dental Insurance
Vision Insurance
Life insurance
Flexible Time Off
Paid holidays
Retirement Plan
opportunities for professional development
collaborative work environment
Job Description
85SIXTY is a dynamic and innovative digital consultancy based in San Diego, California, with a proven track record of over 15 years in helping brands transform the way they reach, engage, and acquire customers. Founded in 2010 by an expert with a background in retail and eCommerce, 85SIXTY specializes in blending data, technology, cross-channel strategies, and creative thinking to offer integrated marketing solutions. As a full-service digital consultancy, the company acts as a strategic partner that not only devises vision-driven strategies but also executes them effectively to drive financial, operational, and strategic growth for its clients. With a consultative, high-touch approach, 85SIXTY simplifies complex marketing challenges into actionable, measurable results, helping a diverse range of forward-thinking brands achieve substantial business impact.
The role offered is for an Account Strategist focused on the hospitality and tourism industry, operating in a hybrid work environment with offices located in San Diego, California. The position involves being the key contact between clients and multiple internal teams, responsible for leading client relationships and overseeing the development and execution of performance media strategies. This role requires a strategic yet hands-on leader who can manage and collaborate with multidisciplinary teams across various digital marketing channels including paid media, social activations, creative development, analytics, and search engine optimization. The Account Strategist will leverage their expertise to drive campaign alignment with client business objectives and to translate data insights into meaningful business results.
Key responsibilities include managing client communications, orchestrating integrated marketing programs, defining KPIs, overseeing budgets and billing, and ensuring quality deliverables that remain on brand. This role also requires proficiency in digital performance marketing, particularly in paid search, paid social, and programmatic campaigns, alongside a strong ability to present complex data insights to clients clearly and persuasively. Additionally, the role demands an ability to build trusted relationships with both internal and external stakeholders, including junior and senior level clients.
The position is compensated with an annual salary range of $90,000 to $100,000, commensurate with the candidate’s experience, knowledge, education, skills, and cost of living factors. The hybrid requirement mandates employees living within 40 miles of the San Diego office to be present at least two days per week, supporting a flexible yet collaborative working environment. 85SIXTY is committed to equal employment opportunities and actively encourages diverse candidates to apply. The company provides a comprehensive benefits package including medical, dental, vision insurance, flexible time off, paid holidays, retirement plans, and opportunities for professional development and growth within an innovative digital workspace.
In summary, this Account Strategist role at 85SIXTY offers a blend of strategic leadership, hands-on digital marketing execution, and client management in an exciting industry sector. It is ideal for a motivated, detail-oriented professional experienced in hospitality and travel marketing, eager to contribute to impactful digital projects while benefiting from a vibrant and supportive corporate culture.
The role offered is for an Account Strategist focused on the hospitality and tourism industry, operating in a hybrid work environment with offices located in San Diego, California. The position involves being the key contact between clients and multiple internal teams, responsible for leading client relationships and overseeing the development and execution of performance media strategies. This role requires a strategic yet hands-on leader who can manage and collaborate with multidisciplinary teams across various digital marketing channels including paid media, social activations, creative development, analytics, and search engine optimization. The Account Strategist will leverage their expertise to drive campaign alignment with client business objectives and to translate data insights into meaningful business results.
Key responsibilities include managing client communications, orchestrating integrated marketing programs, defining KPIs, overseeing budgets and billing, and ensuring quality deliverables that remain on brand. This role also requires proficiency in digital performance marketing, particularly in paid search, paid social, and programmatic campaigns, alongside a strong ability to present complex data insights to clients clearly and persuasively. Additionally, the role demands an ability to build trusted relationships with both internal and external stakeholders, including junior and senior level clients.
The position is compensated with an annual salary range of $90,000 to $100,000, commensurate with the candidate’s experience, knowledge, education, skills, and cost of living factors. The hybrid requirement mandates employees living within 40 miles of the San Diego office to be present at least two days per week, supporting a flexible yet collaborative working environment. 85SIXTY is committed to equal employment opportunities and actively encourages diverse candidates to apply. The company provides a comprehensive benefits package including medical, dental, vision insurance, flexible time off, paid holidays, retirement plans, and opportunities for professional development and growth within an innovative digital workspace.
In summary, this Account Strategist role at 85SIXTY offers a blend of strategic leadership, hands-on digital marketing execution, and client management in an exciting industry sector. It is ideal for a motivated, detail-oriented professional experienced in hospitality and travel marketing, eager to contribute to impactful digital projects while benefiting from a vibrant and supportive corporate culture.
Job Requirements
- Employees within 40 miles of a physical office location must be present in office 2 days a week
- experience working in hospitality and travel
- must be comfortable navigating junior and senior level clients as well as internal and external stakeholders
- strong organizational and leadership skills
- excellent communication skills
- proficiency in digital media channels and reporting
- ability to manage multiple projects simultaneously
- bachelor’s degree in marketing, business, or related field
- at least 4 years of relevant experience
- proficiency with Google Slides and Sheets
Job Qualifications
- 4+ years of experience in account management and/or hospitality brand marketing
- a bachelor’s in marketing, business, or related discipline
- experience with digital media including paid search, paid social, and multi-tactic programmatic
- able to demonstrate and speak to digital performance marketing - advise on paid media against performance targets (ROAS, CPA)
- customer-facing experience, presenting and advising on performance metrics and optimizations
- a high degree of accuracy in all aspects of the job including proven ability to manage budgets strategically
- highly proficient in Google Slides and Sheets
- ability to develop strong relationships internally and externally by gaining trust and delivering on expectations
- extremely motivated, ready to learn new skills, and comfortable in a high-paced environment working across multiple clients
Job Duties
- Day-to-day interface between clients and the agency
- lead regular client presentations, calls, and strategic discussions
- build a strong working and personal relationship with client contacts
- direct and oversee the development of cross-agency integrated marketing programs
- spearhead the process from strategy to implementation to reporting
- define and develop KPIs for project success with clients
- partner with internal teams and external partners to communicate client objectives and develop strategic solutions
- effectively execute the marketing programs including written communication of changes and updates to all teams
- oversee client budgets, pacing, and billing
- expertly present complex reports, ideas, and concepts to clients in formal and informal settings
- work closely with internal team members to construct custom views of business data that will allow for detailed insights and actionable takeaways within client reports
- thoroughly understand the client’s business, brand, competitive environment, industry trends, and overall marketing plans and goals
- oversee the quality of all work provided to clients ensuring it stays on brand
- provide support across analytics and other reporting, testing and QA, and vendor selection and management
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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