106011 - Sales Manager

Lubbock, TX, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $38,900.00 - $83,300.00

Work Schedule

Flexible

Benefits

Competitive salary plus incentive plan

Health Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Travel Discounts

growth and development opportunities

Job Description

Valencia Hotel Group is a premier hospitality management company renowned for delivering distinctive hotel experiences through exceptional service, thoughtful design, and a strong sense of place. With award-winning properties throughout Texas and the U.S., Valencia Hotel Group focuses on creating memorable guest experiences in unique destinations that combine luxury, comfort, and outstanding customer care. The company’s portfolio is known for its strong commitment to quality and fostering a welcoming environment for both guests and employees. This dedication to excellence has earned Valencia Hotel Group numerous accolades within the hospitality industry, making it a respected leader in hotel management and guest services. They prioritize innovation, community involvement, and sustainability across their hotels, setting them apart as a forward-thinking organization in the travel and lodging sector.

The Cotton Court Hotel, part of the Valencia Hotel Group, is seeking a Business Travel Sales Manager / Sales Coordinator to enhance and expand its business transient revenue while providing essential administrative and operational support to the Sales Department. This hybrid role uniquely combines proactive outside sales efforts with comprehensive sales coordination duties to optimize revenue and client satisfaction. The Business Travel Sales Manager / Sales Coordinator will focus on strategically increasing business travel bookings by targeting key market segments such as Texas Tech University travel, healthcare and medical travel sectors, corporate accounts, and sports-related travel. Moreover, the role involves managing RFP submissions, negotiating corporate rates, conducting client meetings, and representing the hotel at various networking and industry events.

This position demands a highly organized, relationship-oriented individual proficient in balancing strategic business development with meticulous operational support within a fast-paced hospitality environment. Approximately 70-80 percent of the role entails business development and sales activities, including prospecting and client engagement, while the remaining 20-30 percent focuses on sales coordination and administrative tasks. Responsibilities include responding promptly to sales inquiries, managing reservation adjustments for group business, supporting partnership efforts especially with Texas Tech University, and maintaining thorough sales documentation and CRM systems. The Business Travel Sales Manager / Sales Coordinator will work closely with the Director of Sales & Marketing, the Regional Director of Business Travel, Revenue Management, and hotel leadership to align sales strategies with overall revenue goals, ensuring seamless communication and guest satisfaction. This role offers an excellent opportunity for a motivated sales professional to contribute to the growth and success of a distinguished hotel while advancing their career within a reputable hospitality group. The position offers a competitive salary with an incentive plan, comprehensive benefits including health, dental, and vision insurance, 401(k) with company match, travel discounts, and opportunities for professional growth within Valencia Hotel Group.

Job Requirements

Bachelor's degree in hospitality management, business, marketing, or related field preferred
Minimum 2-5 years of hotel sales experience with business travel, transient sales, or sales coordination experience preferred
Proven ability to build relationships and generate revenue growth
Strong communication, negotiation, presentation, and customer service skills
Experience with Delphi.fdc, Thynk, Cvent, Lanyon, Microsoft Office, or similar sales platforms preferred
Strong organizational and time-management skills with the ability to manage multiple priorities
Self-motivated with the ability to work independently and collaboratively
Valid driver's license and reliable transportation for outside sales activities

Job Qualifications

Bachelor's degree in hospitality management, business, marketing, or related field preferred
Minimum 2-5 years of hotel sales experience with business travel, transient sales, or sales coordination experience preferred
Proven ability to build relationships and generate revenue growth
Strong communication, negotiation, presentation, and customer service skills
Experience with Delphi.fdc, Thynk, Cvent, Lanyon, Microsoft Office, or similar sales platforms preferred
Strong organizational and time-management skills with the ability to manage multiple priorities
Self-motivated with the ability to work independently and collaboratively
Valid driver's license and reliable transportation for outside sales activities

Job Duties

Develop and execute strategic sales plans to increase business transient revenue and market share for Cotton Court Hotel
Generate new business through prospecting, networking, cold calling, telemarketing, and community involvement
Conduct outside sales calls, site inspections, and client meetings to establish and strengthen corporate relationships
Identify and pursue opportunities within key Lubbock market segments including Texas Tech University travel and partnerships, healthcare and medical travel, corporate and local business accounts, sports and university-related travel, training programs and regional business travel
Manage RFP submissions and negotiate preferred corporate rate agreements
Research market trends and competitive activity to identify revenue opportunities
Represent Cotton Court Hotel at networking events, trade shows, community organizations, and industry functions
Serve as the primary contact for business transient accounts and negotiated corporate clients
Develop long-term relationships that drive repeat business and customer loyalty
Monitor account production and proactively implement action plans to achieve revenue goals
Utilize CRM systems and hotel reports to identify opportunities and maintain accurate account information
Maintain all account activity and sales documentation within required systems
Respond to client feedback and partner with hotel leadership to elevate the guest experience
Monitor and respond promptly to emails, sales inquiries, and client requests
Answer and direct incoming calls to the Sales Department when available
Manage and route incoming BT RFPs and lead opportunities
Process rooming list updates and reservation adjustments for group business as needed
Support TTU-related reservations, partnership opportunities, and university travel requests as assigned
Coordinate guest amenities and VIP arrangements
Maintain sales files, contracts, account documentation, and department organization
Manage gift certificates and promotional requests with DOSM
Monitor no-show activity and perform client follow-up when necessary
Provide administrative support to the Director of Sales & Marketing, GM, and sales team as needed
Work closely with the Director of Sales & Marketing, Regional Director of Business Travel, Revenue Management team, and hotel leadership to align strategies with revenue goals
Participate in revenue meetings, sales stand-ups, and strategy discussions
Collaborate with hotel departments to ensure seamless communication regarding negotiated accounts, VIP travelers, and guest expectations
Maintain strong internal relationships that support operational excellence and guest satisfaction
Maintain accurate documentation of sales activities in Delphi and hotel systems
Prepare weekly, monthly, and quarterly reports and forecasts
Conduct account production reviews and identify growth opportunities
Assist in developing and executing annual business and marketing plans
Meet or exceed established sales goals and performance expectations