Terrible Herbst

Terrible Herbst, also known as Terrible's, is a privately held American company specializing in the operation of gas stations, convenience stores, car washes, and gaming facilities. Founded in 1959 by Jerry Herbst, the company has grown to become a prominent presence in the southwestern United States, particularly in Nevada, California, Arizona, and Utah.

The company's origins trace back to 1938 when founder Ed Herbst opened his first gas station in Chicago. In 1959, Jerry Herbst expanded the business to Las Vegas, Nevada, rebranding it as Terrible Herbst Oil Co. The name "Terrible" was inspired by competitors' remarks about the aggressive business strategies employed by the Herbst family.

Operations and Locations

As of 2022, Terrible's operates 176 stores across the four states, with approximately 80% of these locations in southern Nevada. The company's offerings include fuel stations, convenience stores, car washes, lube and emissions shops, and gaming facilities.

Many of the convenience stores feature Mrs. Terrible's Gaming Lounge, which houses slot machines operated by the sister company JETT Gaming.

Rebranding Initiative

In 2022, Terrible's underwent a significant rebranding, changing its name from Terrible Herbst to Terrible's. This initiative included:

• Updates to store facades
• New signage
• Revamped marketing materials

The rebranding aimed to better align with customer preferences, as many referred to the stores simply as "Terrible's."

Brand Identity

The company's mascot, known as "Mr. Terrible" or "Bad Guy," is a cowboy character with a mustache and a black hat, symbolizing the brand's bold and distinctive identity.

Commitment to Sustainability and Community

Terrible's is recognized for its commitment to environmental sustainability. The company operates "green" car washes that utilize eco-friendly cleaning products and significantly reduce water usage per vehicle.

Additionally, Terrible's is involved in various philanthropic efforts, partnering with organizations such as the Nevada Partnership for Homeless Youth and HELP of Southern Nevada.

Headquarters

Terrible Herbst is headquartered at:

• 3440 West Russell Road, Las Vegas, NV 89119
• Henderson, NV, USA

Summary

Terrible's has established itself as a multifaceted service provider in the southwestern United States, offering a range of services from fuel and convenience stores to car washes and gaming facilities. The company maintains a strong commitment to customer service, environmental sustainability, and community involvement.