Proper Hospitality

Proper Hospitality is a luxury lifestyle hospitality company that designs, brands, and operates high-end hotels and residences under the Proper, Avalon, and Hotel June brands. Founded in 2014 by Brad Korzen, Brian De Lowe, and Alex Samek, the company is headquartered in Santa Monica, California.

The company's portfolio includes properties in vibrant neighborhoods across the United States. Each location reflects the local culture while offering uncommon luxury, convenience, and world-class amenities.

Offerings

• Accommodations: Each property features uniquely designed rooms and suites inspired by local craftsmanship and culture. For example, the San Francisco Proper Hotel is housed in a landmarked flatiron-style building in the Mid-Market district, offering captivating interiors by Kelly Wearstler.
• Dining and Bars: Proper Hospitality collaborates with local culinary innovators to create vibrant dining experiences. These include rooftop restaurants, intimate lounges, and poolside bars serving seasonal, inspired menus. Caldo Verde in Downtown L.A. offers a menu based on Portuguese flavors and old California sensibilities, with boutique wines and market-driven cocktails.
• Wellness and Amenities: Properties often include state-of-the-art fitness centers, rooftop pools, and bespoke spa treatments. The Santa Monica Proper Hotel features the Surya Spa, presided over by internationally renowned Ayurvedic guru Martha Soffer.
• Event Spaces: Proper Hospitality offers flexible event venues from intimate lounges to expansive rooftop decks suitable for meetings, weddings, and special events. The Downtown L.A. Proper Hotel includes a 5,000-square-foot rooftop deck with unobstructed views of the city.

Additional Brands Managed

In addition to its flagship properties, Proper Hospitality manages a curated collection of independent hotels under The Collective brand. These include Avalon Hotels in Beverly Hills and Palm Springs, Hotel June in West Los Angeles and Malibu, and the Venice V Hotel in Venice Beach.

Community Engagement

Proper Hospitality is committed to community engagement through its Proper Giving initiative. This program aligns each property and its people with local causes needing the most help.

Company Size and Locations

As of July 2025, Proper Hospitality has approximately 426 employees across five continents, including North America, Asia, and Europe.

Locations

• Los Angeles, CA, USA
• Santa Monica, CA, USA
• Burbank, CA, USA
• Inglewood, CA, USA
• Hawthorne, CA, USA
• Oakland, CA, USA
• Pasadena, CA, USA
• San Francisco, CA, USA
• Venice Beach, CA, USA
• Miami, FL, USA
• Hialeah, FL, USA
• Austin, TX, USA

In summary, Proper Hospitality offers a distinctive blend of luxury, local culture, and world-class amenities, providing guests with unique and enriching experiences at each of its properties.