Michaels

Michaels Stores, Inc., commonly known as Michaels, is a leading American arts and crafts retailer that offers a vast array of products for creative enthusiasts and DIY home decorators. Founded in 1973 by Michael J. Dupey in Dallas, Texas, the company has grown to become North America's largest provider of arts, crafts, framing, floral, and wall décor items.

Product Offerings

Michaels provides a comprehensive selection of arts and crafts supplies, including:

• Scrapbooking and Beading: A wide range of materials for scrapbooking enthusiasts and jewelry makers.
• Knitting and Crochet: Yarns, needles, and accessories suitable for all skill levels.
• Home Décor: Items to enhance interior spaces, such as wall art, furniture, and decorative accents.
• Floral Arrangements: Artificial flowers and supplies for creating custom arrangements.
• Kids' Crafts: Educational and fun craft kits designed for children.
• Baking Supplies: Tools and ingredients for baking projects.

In addition to these products, Michaels offers custom framing services through its Aaron Brothers Custom Framing store-within-a-store and online platform. Customers can upload, edit, and print photos, selecting from various sizes, surfaces, frames, and mats to create personalized displays.

Private Brands

Michaels develops over a dozen private brands sold exclusively in its stores, including:

• Recollections: Scrapbooking supplies.
• Studio Décor: Frames and home décor items.
• Bead Landing: Jewelry-making materials.
• Creatology: Craft kits for children.
• Ashland: Floral and seasonal décor.

These brands are designed to provide quality products that cater to a variety of crafting needs.

Expansion and Acquisitions

In June 2025, Michaels completed the acquisition of Joann's intellectual property and private label brands, including the popular “Big Twist” yarn brand.

This strategic move allows Michaels to enhance its fabric, sewing, and yarn offerings, aligning with its goal to better serve both new and existing craft enthusiasts.

Store Locations

As of January 2021, Michaels operated 1,252 stores across 49 U.S. states and Canada. The company continues to expand its presence, offering customers convenient access to its products and services.

Michaels has locations in multiple U.S. cities, including:

• Chattanooga, TN
• Macon, GA
• Billings, MT
• Webster, TX
• Indianapolis, IN
• Garner, NC
• Nashville, TN
• Bismarck, ND
• Cheyenne, WY
• Bossier City, LA
• Virginia Beach, VA
• Rossford, OH
• Coralville, IA
• Anchorage, AK
• Memphis, TN
• Hollywood, FL
• San Francisco, CA
• Reno, NV
• El Paso, TX

Conclusion

Michaels remains a cornerstone in the arts and crafts retail industry, providing a vast selection of products and services that inspire creativity and support DIY projects.

With a commitment to quality and customer satisfaction, Michaels continues to be a go-to destination for craft enthusiasts of all ages.