Empathy Wines

Empathy Wines is a direct-to-consumer winery that offers high-quality, sustainably produced wines through its e-commerce platform. Founded in 2019 by entrepreneur and wine expert Gary Vaynerchuk, along with business partners Jon Troutman and Nate Scherotter, the company aims to simplify wine selection by providing three core offerings: Red, White, and Rosé blends.

The brand sources grapes from acclaimed California vineyards such as Shannon Ranch Vineyards in Lake County, Bokisch Vineyards in Lodi, Merwin Vineyards in Clarksburg, and Marietta Cellars in Sonoma County. This approach ensures wines that reflect the diverse terroirs of the region.

Business Model and Growth

Empathy Wines emphasizes a consumer-centric approach, leveraging digital marketing and e-commerce to connect directly with wine enthusiasts. This strategy has fueled impressive growth, with approximately 15,000 cases sold and over 2,000 subscription customers since its launch.

Acquisition by Constellation Brands

In July 2020, Constellation Brands, a leading beverage alcohol company, acquired Empathy Wines to enhance its direct-to-consumer and digital capabilities. This acquisition aligns with Constellation's strategy to build a high-performing portfolio of distinctive brands.

Operations and Availability

Empathy Wines operates primarily through its online platform, shipping directly to consumers across the United States. While featured by select restaurant partners, it is not widely available in traditional retail outlets.

Recognition and Commitment

The company’s focus on quality and sustainability has resonated strongly with consumers and critics, earning recognition as a top performer in the direct-to-consumer wine market.

Summary

Empathy Wines offers a streamlined wine selection experience by focusing on the following key elements:

• High-quality, sustainably produced wines
• Direct delivery to consumers across the US
• Strong digital presence and e-commerce platform
• Strategic partnerships within the industry

Locations

The company is headquartered in NYC, NY, USA. This location serves as the central hub for its operations and customer engagement efforts.