CSC Generation

CSC Generation is a dynamic technology-driven company specializing in the acquisition and revitalization of retail brands. Established in 2016 by entrepreneur Justin Yoshimura, the company is headquartered in Merrillville, Indiana, with additional offices in Chicago, Illinois.

The company's mission is to transform struggling retail businesses into high-performing, digital-first, consumer-centric enterprises. By leveraging its proprietary technology platform, CSC Generation integrates advanced data analytics and operational expertise.

This streamlines processes, enhances customer engagement, and drives revenue growth. Since its inception, CSC Generation has successfully acquired and revitalized several notable brands, including DirectBuy, Z Gallerie, One Kings Lane, and Sur La Table.

These acquisitions have enabled the company to consolidate its presence in the home furnishings industry and expand its portfolio of consumer-focused businesses.

Digital Infrastructure and Operations

CSC Generation emphasizes the importance of a robust digital infrastructure. The company utilizes a comprehensive operating platform that encompasses technology, skilled personnel, efficient processes, and scalable operations.

This approach has led to the successful integration of over 325,000 products across its portfolio, attracting significant web traffic with 10 million monthly page views.

Portfolio and Growth

As of May 2023, CSC Generation's portfolio includes nine brands, reflecting its commitment to growth and expansion.

The company's strategic focus on digital transformation and consumer engagement has positioned it as a significant player in the retail and e-commerce sectors.

Locations

• Merrillville, Indiana (Headquarters)
• Chicago, Illinois
• Oklahoma City, OK, USA
• Stamford, CT, USA
• Ann Arbor, MI, USA
• Aurora, CO, USA
• Miami, FL, USA
• Glendale, AZ, USA
• Longmont, CO, USA

Future Outlook

With a dedicated team of professionals and a clear vision for the future, CSC Generation continues to redefine traditional retail models.

It drives innovation and delivers value to both consumers and stakeholders through its focus on reinvention and digital-first strategies.