Hospitality News Now | 29 May 2025

Hospitality Highlights

• Noble Investment Group acquires 16 WoodSpring Suites Hotels, expanding its long-term lodging portfolio
• Everhome Suites announces six new openings and three groundbreakings, aiming for 25+ hotels by year-end
• Maestro PMS unveils an enhanced spa module at HITEC North America with improved guest experience features
• Actabl launches ProfitOwner platform, providing hotel owners real-time, standardized reporting
• Meyer Jabara Hotels expands to the Tampa Bay market with management of Hilton Garden Inn Tampa Northwest/Oldsmar

1. Technology and Operations

Enhanced Spa Module Unveiled by Maestro PMS at HITEC North America

Maestro PMS, a leading property management system for independent hotels, is set to showcase its upgraded Spa Module at HITEC North America in Indianapolis from June 16-19. This new release aims to streamline operations, reduce no-shows and enhance guest experiences through innovative features.

The upgraded Spa Module includes tools for improved payment processing, flexible deposit policies and personalized communication with guests, all designed to support wellness-focused properties. Key features are pre-authorized credit card rules and email folios for a paperless experience.

• Reduced no-shows with pre-authorizations
• Custom deposit policies based on treatments
• Guest communication via email and SMS
• Smarter staff scheduling with color-coded breaks
• Enhanced messaging with appointment reminders and itineraries

Maestro invites HITEC attendees to visit Booth #2411 for live demos of the new platform. With these upgrades, properties can deliver more personalized and efficient wellness services, boosting revenue and guest satisfaction.

Launch of ProfitOwner Business Intelligence Platform for Hotels

Actabl announced the release of ProfitOwner, a new platform designed specifically for hotel ownership groups to access real-time data across multiple properties. This solution aims to create a standardized reporting system that consolidates data from various brands and management firms.

Traditionally, hotel owners depend on third-party management companies for performance data, often facing delays and inconsistent formats. ProfitOwner addresses this by offering a centralized dashboard that streamlines data access and enhances transparency for ownership groups and managers.

According to Lindsey Goedeker, SVP at Actabl, the platform empowers owners to shift from reactive to proactive decision-making through standardized, immediate insights. The system integrates seamlessly with ProfitSword, enabling quick deployment and compatibility with existing hotel data sources.

• Builds on: ProfitSword integration
• Supports all property management systems
• Provides immediate, standardized data
• Designed for ownership groups regardless of management software

This innovative platform not only simplifies reporting but also helps preserve internal workflows, reducing operational risks. It offers a transparent view of portfolio performance, fostering better strategic decision-making in the hotel industry.

2. Development and Investment

Noble Investment Group Acquires 16 WoodSpring Suites Hotels

Noble Investment Group has completed the acquisition of 16 WoodSpring Suites Hotels through two separate portfolio deals, expanding its footprint in the long-term lodging segment. This move highlights the company's focus on flexible, cost-efficient accommodations tailored to modern travelers.

The details of the financial terms remain undisclosed. The firm emphasizes that these properties support its strategy of investing in asset classes driven by demand for affordable living options and travel trends. Noble aims to create sustained value by focusing on properties in key locations.

• 16 hotels acquired
• Focus on extended stay segment
• Part of a broader $6 billion US investment

Led by CEO Mit Shah, Noble has been active in hospitality for over 30 years, managing assets exceeding $4 billion. The acquisitions are part of a long-term growth plan that aims to meet the evolving needs of mobile workers and affordable housing demand.

The company's recent activity underscores a resilient outlook for long-term lodging especially amid sustained demand for flexible and budget-friendly accommodations, supporting investors and operators seeking alternatives to traditional hotel and housing models.

Everhome Suites Announces Nine New Openings and Groundbreakings

Everhome Suites, the midscale extended stay brand by Choice Hotels International, is rapidly expanding with six new properties opened and three more under construction across Texas, Arizona, Oregon and Ohio. With 14 locations open and over 60 in pipeline, the brand aims to open nearly 25 hotels by year-end.

Strategic collaborations with Highside Companies have supported these launches, highlighting resilience in the extended stay landscape. New hotels, like the Everhome Suites Bastrop near attractions and employers such as SpaceX, showcase their focus on serving diverse traveler segments including business, military and regional visitors.

The properties feature fully equipped kitchens, outdoor amenities and tech-enabled facilities, catering to evolving guest expectations.

• Openings in: Texas, Arizona, Oregon, Ohio
• Count: 14 operational hotels
• Pipeline: 19 under construction, 60+ planned
• Target: ~25 hotels by end of 2025

This growth demonstrates strong demand for affordable extended stay options, driven by regional economic activities and strategic locations. Everhome Suites continues to solidify its presence as a preferred choice for long-term travelers seeking comfort and value.

3. Leadership and Career Moves

This Week’s Comings & Goings in Hospitality

Several major industry players announced key appointments to drive growth and innovation. Philipp Weghmann was named Chief Development Officer at Preferred Travel Group, leading expansion efforts and serving as president of Beyond Green.

Susie Park joins CBRE Hotels as EVP, overseeing asset management in the Americas, strengthening their leadership team. Jason Bond was appointed Vice President of attendee solutions at Groups360, enhancing hotel tech offerings.

In executive moves, David Kuperberg becomes Managing Director of Real Estate at Majestic Hospitality. Jordan Ben-Hanania takes on the role of Director of Marketing at The St. Regis Bal Harbour Resort. Other notable appointments include leaders at Dream Inn Santa Cruz and Hilton Irvine.

• Philipp Weghmann: Chief Development Officer
• Susie Park: EVP at CBRE Hotels
• Jason Bond: Vice President at Groups360
• David Kuperberg: Managing Director

This wave of leadership changes underscores ongoing strategic growth and investment across hospitality, development and technology sectors, positioning these companies for future success in a competitive landscape.

Groups360 Appoints Jason Bond as Vice President of Attendee Solutions

Hospitality technology firm Groups360 has announced the appointment of Jason Bond as Vice President of attendee solutions. Bond’s role will focus on partnering with clients to identify business improvements and expanding group housing options.

With over 25 years of industry experience, Bond previously served as EVP at Prestige Global Meeting Source and spent more than 11 years at ConferenceDirect. He emphasizes his commitment to helping people through innovative event solutions that streamline hotel sourcing and group management processes.

• Bond’s expertise includes meeting & event planning and tourism management
• He has worked with major agencies like ConferenceDirect and Prestige Global
• His leadership aims to further drive efficiency and enhance user experience

Tim Flors, SVP at Groups360, praised Bond’s deep industry understanding and his ability to deliver innovative solutions, aligning with the company’s goal to simplify group travel and event planning.

4. Market Trends and Policy

Impact of Trump Administration Policies on the U.S. Hotel Industry

The first 100 days of President Donald Trump’s second term have brought several policy shifts affecting the hospitality sector. Major changes include tax reforms, trade tariffs and federal spending restrictions, all impacting hotel operations nationwide.

Notably, tax policies enacted in 2017, which favored small businesses and investments, are set to expire at the end of 2025, threatening a potential massive tax hike for hoteliers. Congress is actively lobbying for extending these tax cuts to ensure industry stability.

The administration's tariff policies have targeted countries such as Canada, Mexico and China, introducing tariffs that impact supply chains, construction materials and soft goods. This could result in regional and segment-specific economic disruptions.

Additionally, international inbound travel has declined from key partners, risking long-term economic impacts for hotels recovering from pandemic losses. Ongoing policy developments, like potential travel bans, are closely monitored by the industry.

• Nearly 156,000+ industry-related posts and analyses
• Focus on tax extension efforts in Congress
• Implementation of tariffs against major trade partners
• Travel restrictions affecting international visitor numbers

Through advocacy efforts, including the upcoming Hotels on the Hill event, AHLA emphasizes the importance of continuous communication with policymakers to mitigate these impacts and support industry growth.

5. Regional Expansions

Expansion of Meyer Jabara Hotels Into Tampa Bay Market

Meyer Jabara Hotels has taken on management of the Hilton Garden Inn Tampa Northwest, marking its first property in Tampa Bay and expanding its presence in Florida.

The 87-room hotel, located in Oldsmar, offers an outdoor pool, 24-hour gym, business center and various food options, attracting both leisure and business travelers.

Owner Rogatien Krecek highlighted the significant improvements after Meyer Jabara took over, including increased employee morale, reduced receivables and higher occupancy and ADR.

• Rooms: 87
• Location: Oldsmar, FL
• Facilities: Pool, fitness center, conference space
• Distance from Tampa Airport: 13 miles

Henry, SVP at Meyer Jabara, emphasized Tampa’s resilient post-COVID recovery, citing its vibrant downtown and beaches. This move strengthens Meyer Jabara’s portfolio in Southeast US markets and aligns with their goal of managing well-located, high-quality properties.