Wine Sales Ambassador

Livermore, CA, USA|Onsite

Job Overview

Employment Type

Part-time

Work Schedule

Weekend Shifts

Job Description

Wente Family Estates (WFE) is a renowned wine producer based in the Livermore Valley, California, recognized for its rich history and commitment to crafting exceptional wines. The company operates multiple tasting rooms and vineyards, creating immersive and educational experiences for wine enthusiasts. Wente Family Estates offers a unique blend of tradition and innovation, fostering a hospitable environment where guests can learn about the art of winemaking while enjoying high-quality wines and local culinary delights. The company values customer engagement, brand loyalty, and strives for excellence in both wine production and guest services. Wente Family Estates is committed to supporting its team members with competitive employment opportunities and a welcoming work culture. This position is classified as part-time with flexible scheduling including weekends and holidays, essential to meet diverse business demands. The salary is commensurate with experience and industry standards.

The Wine Sales Ambassador (WSA) at Wente Family Estates plays a pivotal role in ensuring positive customer interactions and exceptional hospitality that drive sales, meet club membership goals, and maintain high service standards. This role requires creating compelling guest experiences to boost engagement, activate wine club memberships, and generate revenue. As a WSA, you will present the benefits of joining the wine club to guests, host educational experiences about the winery’s history, vineyards, and winemaking processes, and promote various events and services on the property. The role demands mastery of the entire Wente Portfolio and flexibility to work at multiple tasting rooms depending on business needs. You will be responsible for achieving individual and team sales targets, delivering knowledgeable wine tastings, and ensuring guests enjoy unforgettable wine and culinary adventures. The WSA supports smooth daily operations by managing guest flow, processing transactions, stocking, and maintaining a clean and safe environment. Collaboration with the tasting room team and active participation in special events and external representations of the winery are also key aspects of this position. The ideal candidate will have a passion for wine, demonstrated sales skills, excellent communication, and the ability to work independently and as part of a team, all while embodying professionalism and a customer-first attitude.

Job Requirements

Minimum age of 21 years
Valid driver’s license
Ability to stand for long periods during shifts
Ability to lift up to 50 lbs
Manual dexterity and vision sufficient to operate computers and POS systems
Hearing sufficient for clear communication in person and on phone
Ability to coordinate and operate office and sales equipment such as iPads, scanners and cash registers
Capability to perform repetitive bending and reaching during inventory and stocking
Fluent English speaking and reading
Availability to work at least three shifts per week including weekends and holidays
Willingness to work at various tasting room locations as business needs require

Job Qualifications

Demonstrated sales aptitude and passion for sharing the story from vine to bottle
Proven results and experience in a tasting room, previous sales or direct-to-consumer (DTC) role
Proven experience contributing and reaching goals as part of a team
Strong knowledge of and passion for wine, food and the wine industry
Ability to understand, explain and develop personal wine knowledge
Exceptional verbal and written communication skills
Knowledge of Wine Direct and Cellar Pass or ability to quickly learn these programs
Ability to maintain a positive outlook when faced with challenges or change
Positive, natural team player and self-motivated
Professional demeanor with a neat and clean appearance
At least 21 years of age with a valid driver’s license
Able to speak and read English fluently
Availability to work a minimum of three shifts per week, including weekends and holidays
Flexibility to work at all Wente Family Estates tasting rooms as required

Job Duties

Responsible for positive customer interactions and exceptional hospitality that result in maximizing sales, meeting Club Wente membership goals, maintaining high customer service standards and retention
Create compelling guest experiences that propels guest engagement, wine club activation and generates wine sales/revenue
Present the benefits of becoming a wine club member to guests, contributing to the growth of the wine club and obtaining individual and team sales goals
Host experiences that educate guests on WFE’s history, brands, vineyards, winemaking and wines, ultimately leading to an engaging experience that creates brand loyalty and wine sales
Create opportunities to sell events, services and experiences offered on the property
Achieve daily/weekly/monthly individual and team sales goals
Learn and understand the WFE guest and recommend improvements to optimize the guest experience and profits
Support all brands within the Wente Portfolio and deliver wine and guest experiences at all properties as needed
Conduct knowledge-based tasting experiences for guests
Deliver unforgettable wine and culinary adventures featuring Wente Family Estates wine and local, seasonal, high-quality snacks
Work and communicate positively and respectfully with all members of the tasting room team
Function independently and make empowered decisions that positively impact the guest experience
Participate in and assist with special events and represent the winery at outside functions
Train ambassadors selected by management on wines, sales techniques and tours
Ensure smooth daily operations including communication, traffic flow management and guest engagement
Process transactions, stock wine and assist guests with purchases
Follow all safety practices and proactively mitigate risks for employees and guests
Maintain a neat, clean and orderly environment
Perform opening and closing duties