VP, General Manager

Pasadena, TX, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

Paid holidays

Dental Insurance

Health Insurance

Disability insurance

Tuition Reimbursement

Paid Time Off

Retirement Plan

Vision Insurance

Life insurance

Job Description

WillScot is recognized as North America’s leading provider of complete temporary space solutions, serving customers across more than 260 locations in the United States, Canada, and Mexico. With a dedicated team of over 5,000 employees, WillScot brings innovative and flexible workspace and portable storage solutions tailored to the specific timelines and project needs of its diverse clientele. The company prides itself on fostering a dynamic and inclusive workplace culture, driven by core values that promote health and safety, inclusion and diversity, excellence, reliability, customer devotion, and community focus. By investing in employee growth and supporting the communities it serves, WillScot has established itself as a Great Place to Work® and a competitive leader in the industry.

At WillScot, the Vice President (VP), General Manager role is a senior leadership position reporting directly to the Division Senior Vice President (SVP). This role is vital in leading the division's regional operations by collaborating closely with regional peers and functional leaders to execute WillScot’s strategic objectives. The VP, General Manager is responsible for driving significant growth by increasing market penetration across all of WillScot’s business lines within the assigned region, which generates over $100 million in annual revenue. The role encompasses full operational accountability including safety performance, branch operations, fleet maintenance, transportation and logistics, and customer service.

This leadership position requires an individual who can develop and implement effective growth strategies, manage the regional profit and loss (P&L), and lead a highly skilled team while ensuring alignment with the company’s values and goals. The incumbent will be assessed through a balanced scorecard approach that focuses on achieving key performance indicators (KPIs) related to revenue growth, EBITDA, and profitability. The scope of this position extends to overseeing multiple Metropolitan Statistical Areas (MSAs), ensuring operational excellence and high employee engagement throughout the region.

The VP, General Manager role is critical in shaping commercial leadership and operational execution while fostering talent development by mentoring and cultivating leaders within the region. Candidates should possess strong executive presence, effective communication skills, and the ability to thrive in a decentralized, entrepreneurial environment. The role demands strategic insight, operational expertise, and a commitment to upholding standards that promote quality, safety, and customer satisfaction. In addition to leading the regional business, the VP is expected to actively participate in providing market intelligence, supporting corporate initiatives, and contributing to the broader organizational goals of WillScot. Travel is required primarily within the region, with occasional trips for division and company-wide meetings.

Joining WillScot as VP, General Manager offers the opportunity to influence a major division within a market leader, backed by a company that values its people and invests in their success. This role promises a challenging yet rewarding career path with a competitive benefits package that supports the well-being of employees and their families, including medical, dental, vision, disability, life insurance, paid time off, tuition reimbursement, and retirement savings plan with company match. Aspiring leaders who are passionate about growth, operational excellence, and community impact will find a unique and fulfilling opportunity with WillScot.

Job Requirements

Bachelor's degree in business administration, marketing, or related field
Minimum 10 years of progressively responsible business unit management experience
Demonstrated success managing a P&L of at least $50M
Ability to travel at least 25% of the time within region and for meetings
Master’s degree in business or related discipline preferred
Proven experience collaborating with sales teams to increase productivity and meet targets
Experience managing decentralized, branch-based operations
Experience in industrial transportation and logistics leadership
Established network in industrial, business services, or construction sectors
Background in rental/leasing or logistics/transportation industries
Strong organizational and multitasking skills
Ability to excel in a fast-paced, entrepreneurial environment
Strong attention to detail and commitment to quality improvement
Excellent executive presence and communication skills
Experience working in matrixed organizational structures

Job Qualifications

B.S. in business administration, marketing, or related business field or equivalent years of experience
Minimum of 10 years of experience in progressively responsible business unit management roles
Preferred candidates will have demonstrated success managing a P&L of at least $50M
Must be able to travel at least 25% of the time, primarily within the region and occasionally for division and company-wide meetings
Master’s degree in business administration or related fields is preferred
Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets
Experience leading across a decentralized, branch-based operating network
Experience leading industrial transportation and logistics services
Extensive network in the industrial and business services sectors and/or construction services sectors
Experience in a rental/leasing business model, such as construction equipment, car leasing
or in logistics, transportation or other industrial services
Flexibility and organization to manage multiple projects and assignments
Ability to thrive in a highly dynamic, entrepreneurial, time sensitive, collaborative environment
Demonstrates accuracy and thoroughness
looks for ways to improve and promote quality
applies feedback to improve performance
Strong executive presence, customer presentation and communications skills and experience
Experience in working in a matrixed organization structure

Job Duties

Lead region by developing growth strategies and executing on company business objectives
Manage the P&L and drive revenue growth and profitability for the region
Manage the field sales team through appropriate performance management and support programs to drive sales productivity and achieve plan objectives
Develop and execute region growth strategy to increase market penetration of all WillScot business lines and drive revenue growth
Oversee branch operations managers who are responsible for fleet maintenance and associated direct labor and material planning and safety measures
Oversee transportation and logistics operations, to potentially include overseeing field service managers, and ensuring safe, efficient and profitable fulfillment of WillScot’s solutions
Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores
Lead and coach employees across all functions and provide organizational leadership to drive employee engagement and employee net promoter scores
Actively manage and develop leaders within the region, creating a talent bench for all functional general management roles
Observe market trends and provide feedback to Divisional and Corporate leadership to inform WillScot’s commercial strategy
Provide other functional departments information on a timely basis in support of ongoing business activities such as planning and forecasting, sharing competitive intelligence, supporting national account customers, sharing and implementing operational best practices, supporting regulatory/legal/compliance matters