VP, Client Experience

BarkleyOKRP is one of the largest full-service independent agencies in the U.S., renowned for helping brands not only win attention but also retain it through innovative ideas that create lasting impact. As a Big Indie agency, BarkleyOKRP offers integrated expertise that spans beyond traditional advertising, fostering creativity and strategic thinking to deliver exceptional outcomes for clients. The agency has earned recognition as a five-time Ad Age A-List honoree, a testament to its ability to produce gravity-defying ideas that truly get noticed in the marketplace. Furthermore, BarkleyOKRP is a Certified B Corporation, which reflects its commitment to social and environmental responsibility, highlighting the agency’s dedication not just to business success but to making a positive difference in the world.

The Vice President, Client Experience (VP, CX) role at BarkleyOKRP is a dynamic leadership position responsible for independently leading teams of agency professionals to deliver Whole Brand ideas that drive business growth. This person is pivotal in fostering an environment that encourages brave and innovative ideas while ensuring client retention and satisfaction. At the VP level, the individual will maximize every touchpoint with clients, ensuring they have a uniquely positive experience that motivates long-standing relationships with BarkleyOKRP. Each deliverable is viewed as an opportunity, and the VP, CX manages the vision and execution of how all elements come together to create impactful and successful outcomes.

This role requires a deep understanding of clients’ businesses, making the VP, CX a true client expert who nurtures the relationship by knowing the ins and outs of their business thoroughly. The ideal candidate will have in-depth marketing knowledge, often specializing in one or more verticals such as Consumer Packaged Goods (CPG), Quick Service Restaurants (QSR), or Retail. This expertise allows the VP, CX to bring valuable insights and influence to client discussions, forging strong, trusted relationships. Handling difficult conversations with confidence and professionalism is also a critical aspect of this role.

The VP, CX collaborates with cross-agency teams to match client needs precisely, while fostering an inclusive and empowering team culture. They work closely with all departments, respecting each team member's expertise and role in the client relationship. This leadership style helps attract and retain top talent by building a supportive and dynamic work environment.

At BarkleyOKRP, which focuses on building whole brands, passion for the work is essential. The VP, CX must be committed to every step of the process, leading teams to develop ideas with a strong understanding of context and content, including where and how these ideas will be experienced. They are proactive, anticipatory leaders who do not wait for requests but instead constantly seek opportunities to advance the client's business.

As a critical leader, the VP, CX oversees significant revenue, often managing two to three clients or a single very large one. They are responsible for the overall health of the business from the agency's perspective, identifying organic growth opportunities and ensuring financial oversight for clients. This role is a blend of creativity, problem-solving, business acumen, and a genuine passion for the craft, making it essential for driving both creative and business success at BarkleyOKRP.