Vice President of Community Engagement
Job Overview
Employment Type
Full-time
Compensation
Salary
Exact $82,000.00
Work Schedule
Flexible
Weekend Shifts
Benefits
Medical insurance
Dental Insurance
Paid holidays
Vacation leave
sick leave
Employer SEP/IRA contributions
hybrid work schedule
Job Description
Travel Lane County is a dynamic organization dedicated to promoting the Eugene, Cascades & Coast region, aiming to support a resilient, year-round, and countywide economy that enriches the communities it serves. As a destination marketing organization, Travel Lane County collaborates closely with local businesses, community leaders, governments, and residents to foster tourism that bolsters the local economy while preserving the quality of life for its residents. Their team is recognized for its innovative approach and commitment to serving the place they call home, continually striving to build sustainable tourism practices that benefit everyone involved. This organization embraces a culture of teamwork, creativity, and continuous improvement, ensuring a collaborative workplace where every team member is valued and empowered to make a meaningful difference.
The role of Vice President of Community Engagement at Travel Lane County is a pivotal leadership position focused on strengthening the local economy and enhancing the quality of life through sustainable tourism. This position serves as a vital community leader and partner, driving strategies that bridge the interests of the public, private, nonprofit, and membership sectors throughout Lane County. The Vice President leads community engagement initiatives, industry activation strategies, and destination development programs to ensure alignment with the community’s needs and aspirations. This role requires a passion for community involvement, skillful advocacy, excellent communication capabilities, and a collaborative spirit to build and sustain meaningful relationships.
As a Vice President of Community Engagement, you will be instrumental in fostering strong relationships with local businesses, community leaders, media, industry associations, and public agencies. You will serve as a trusted voice for the tourism sector, effectively communicating the benefits of tourism and advocating for supportive policies. Your work will span public speaking, media relations, strategic planning, government relations, and overseeing membership development and community-based programs. You will be part of the senior management team, mentoring staff, cultivating a culture of service and innovation, and continually evaluating program effectiveness to identify areas for improvement. The position offers a hybrid work schedule after an initial period working onsite at the downtown Eugene office, reflecting the organization’s commitment to flexibility and work-life balance.
The Vice President will participate actively in community events, public hearings, and regional forums, representing Travel Lane County and ensuring that tourism efforts harmonize with the broader community’s goals. This role includes overseeing media relations to maintain a strong and trusted public image, managing communications strategies, and generating reports that quantify the impact of initiatives. With a starting salary of $82,000 per year for this full-time, exempt position, the role comes with comprehensive benefits including medical and dental insurance, paid holidays, vacation, sick leave, and eligibility for employer SEP/IRA contributions after two years. Travel Lane County offers a workplace culture focused on collaboration, innovation, and making a tangible difference in the community by supporting local businesses and the visitor economy. This position remains open until filled, with the first review of applications scheduled for November 12.
The role of Vice President of Community Engagement at Travel Lane County is a pivotal leadership position focused on strengthening the local economy and enhancing the quality of life through sustainable tourism. This position serves as a vital community leader and partner, driving strategies that bridge the interests of the public, private, nonprofit, and membership sectors throughout Lane County. The Vice President leads community engagement initiatives, industry activation strategies, and destination development programs to ensure alignment with the community’s needs and aspirations. This role requires a passion for community involvement, skillful advocacy, excellent communication capabilities, and a collaborative spirit to build and sustain meaningful relationships.
As a Vice President of Community Engagement, you will be instrumental in fostering strong relationships with local businesses, community leaders, media, industry associations, and public agencies. You will serve as a trusted voice for the tourism sector, effectively communicating the benefits of tourism and advocating for supportive policies. Your work will span public speaking, media relations, strategic planning, government relations, and overseeing membership development and community-based programs. You will be part of the senior management team, mentoring staff, cultivating a culture of service and innovation, and continually evaluating program effectiveness to identify areas for improvement. The position offers a hybrid work schedule after an initial period working onsite at the downtown Eugene office, reflecting the organization’s commitment to flexibility and work-life balance.
The Vice President will participate actively in community events, public hearings, and regional forums, representing Travel Lane County and ensuring that tourism efforts harmonize with the broader community’s goals. This role includes overseeing media relations to maintain a strong and trusted public image, managing communications strategies, and generating reports that quantify the impact of initiatives. With a starting salary of $82,000 per year for this full-time, exempt position, the role comes with comprehensive benefits including medical and dental insurance, paid holidays, vacation, sick leave, and eligibility for employer SEP/IRA contributions after two years. Travel Lane County offers a workplace culture focused on collaboration, innovation, and making a tangible difference in the community by supporting local businesses and the visitor economy. This position remains open until filled, with the first review of applications scheduled for November 12.
Job Requirements
- Minimum of 10+ years of experience in developing and implementing strategic public affairs, communications and community development including advocacy, community organizing or other strategies that build connection and collaboration with diverse interests, preferably across multiple geographic communities
- experience in Lane County or similar destination, destination organization, membership organization or association, hospitality, economic or related fields is a plus
- 5+ years supervisory experience
- excellent leadership, communication, and interpersonal skills
- ability to think critically, analyze complex issues, and provide innovative solutions
- passion for serving the community
- professional and enthusiastic attitude
- ability to successfully collaborate with a diverse range of people
- public speaking experience
- media relations experience, including media releases, interviews, and results tracking
- proficient computer skills including CRM systems (Simpleview preferred), Microsoft Office 365 newsletter software etc.
- data analysis and reporting
- valid Oregon driver's license, clean driving record and ability to drive a company van
- ability to set up and take down information table with brochures and other materials including tables, tents, etc
- able to work evenings and weekends when necessary
Job Qualifications
- Minimum of 10 years experience in strategic public affairs, communications and community development including advocacy and organizing
- 5 years supervisory experience
- excellent leadership, communication and interpersonal skills
- ability to think critically and provide innovative solutions
- passion for serving the community
- professional and enthusiastic attitude
- ability to collaborate with diverse people
- public speaking experience
- media relations experience including releases, interviews and tracking
- proficient in CRM systems and Microsoft Office 365
- data analysis and reporting skills
- valid Oregon driver’s license and clean driving record
- ability to set up and take down information tables including tents and materials
- availability for evening and weekend work when necessary
Job Duties
- Lead development and implementation of strategic community engagement
- industry activation and destination development
- lead community and industry engagement strategy development, implementation and evaluation
- build strong relationships with local businesses, industry associations, media, community leaders, and partners
- create and communicate clear, accurate, relevant and persuasive messaging and reports
- oversee destination development for sustainable, community enhancing visitation
- provide strategic guidance and oversight for membership development, services and events
- manage staff
- actively engage as a senior management team member
- serve as a role model implementing organizational values
- develop strategies and evaluate program performance
- lead, mentor and inspire team
- cultivate a culture of service, creativity, collaboration and improvement
- foster relationships with community stakeholders
- advocate for tourism benefits
- collaborate on community projects
- monitor industry issues and advocate policy support
- facilitate board issues committee
- prepare government and community communications strategies
- attend public hearings and forums
- schedule and coordinate presentations
- analyze industry data to inform strategy
- educate elected leaders on visitor economy benefits
- lead local media and communications strategy
- establish media relationships
- generate media communications
- conduct and coordinate interviews
- secure and track media coverage
- monitor news affecting tourism
- prepare membership and partnership sales strategies
- support membership and community engagement plans
- maintain media and member website content
- facilitate media and member business relationships
- generate monthly departmental reports
- develop communication strategies about tourism benefits
- participate in special projects
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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