FANUC America logo

Tradeshow and Marketing Events Administrator

Troy, MI, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
Flexible
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Benefits

Wellness Program
Dental Insurance
401(k)
Flexible spending account
Employee assistance program
Disability insurance
Tuition Reimbursement
Opportunities for advancement
Vision Insurance
Life insurance
Health Insurance

Job Description

FANUC America Corporation is a leading manufacturer and supplier of automation products and solutions, including robotics, CNC controls, and factory automation systems. Renowned for its innovative technology and commitment to quality, FANUC America serves a wide range of industries, including manufacturing, automotive, aerospace, and electronics. The company prides itself on delivering superior products that enhance productivity, efficiency, and performance for its clients through advanced automation technologies. As a key player in the global automation sector, FANUC America focuses on cutting-edge research and development, continuous improvement, and customer satisfaction. The company also emphasizes a culture that values integrity, dedication, and excellence, making it an attractive workplace for professionals looking to grow their careers in a dynamic, technology-driven environment.

The Tradeshow & Events Administrator role at FANUC America Corporation is a vital position within the marketing team, responsible for coordinating trade shows and events to support successful marketing initiatives. This role is instrumental in ensuring that FANUC America achieves strong lead generation, delivers industry-leading technical content and displays, and conducts a thorough evaluation of event effectiveness based on cost, engagement, and attendee metrics to guide future planning. The position requires a highly organized, detail-oriented, proactive, and energetic individual who can thrive in a fast-paced environment and manage multiple projects simultaneously.

Candidates will be tasked with a range of responsibilities related to event coordination, budget management, procurement, lead management, and tradeshow support. They will work closely with various departments and external vendors to secure booth spaces, manage logistics such as hotel room blocks and registrations, oversee timelines and milestones for events, coordinate staffing and travel arrangements, and ensure compliance with financial policies. Additionally, this role involves maintaining the Dynamics Marketing Portal website lead dashboard, coordinating tradeshow campaigns in CRM and iCapture tools, and analyzing leads post-event to identify key demographics.

The Tradeshow & Events Administrator will also support inventory management for tradeshow attire, communicate essential event details to attendees, manage utility and labor orders through contractors, develop detailed show manuals, and handle invoicing and payment processes in collaboration with finance. The role supports not only event coordination but also broader marketing initiatives and special projects, offering an opportunity for professional growth and diverse experience. Occasional travel for trade show and event participation is an optional aspect of the role, approximately 15% of the time.

FANUC America is committed to the career development and growth of its employees, providing a supportive environment where team members can expand their skill sets, face new challenges, and collaborate across departments. This role offers the chance to contribute significantly to the company’s marketing success, connect with industry professionals, and be part of an organization that values and recognizes individual achievements. Sponsorship is not available for this position, and FANUC America is an equal opportunity employer, including for disabled individuals and veterans. The company offers market-competitive pay and a comprehensive benefits program, making this an excellent opportunity for a motivated professional seeking to advance in event coordination and marketing within the manufacturing and automation industry.

Job Requirements

  • Bachelor's degree or Associate's degree in business, communications, marketing or related field with relevant experience
  • proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications
  • demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously
  • perform sales support activities including submission tracking, approval coordination, and finder's fee payment processing for ASI and Employee programs
  • demonstrated ability to work effectively with cross-functional teams and business units
  • willing to work overtime when required to meet special or critical deadlines

Job Qualifications

  • Bachelor's degree or Associate's degree in business, communications, marketing or related field with relevant experience
  • proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications
  • demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously
  • demonstrated ability to work effectively with cross-functional teams and business units
  • perform sales support activities including submission tracking, approval coordination, and finder's fee payment processing for ASI and Employee programs
  • willing to work overtime when required to meet special or critical deadlines

Job Duties

  • Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals
  • handle purchase requisitions for all corporate marketing-related activities
  • maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales
  • coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow
  • analyze leads after tradeshows including identifying demographics on tradeshow leads such as primary industry, distance traveled, key accounts
  • maintain data standards and integrity including managing data for marketing communication activities on all platforms
  • upload contacts in CRM
  • assist with planning and executing more than 20 corporate tradeshows and events each year, ensuring smooth coordination
  • secure booth space, reserve hotel room blocks, and register attendees
  • manage timelines and key milestones for each event
  • prepare staffing plans and coordinate hotel reservations for participants
  • work with Finance to ensure compliance with reimbursement policies
  • support budget planning and expense tracking for tradeshows
  • manage inventory of tradeshow attire through the FANUC e-store
  • communicate essential event details to all attendees
  • coordinate with project managers to order utilities and labor from general contractors
  • prepare detailed show manuals and schedule online training sessions for major events
  • obtain API details from show management and work with lead vendors to configure and update lead forms
  • review and validate invoices from show management and contractors before submitting payment requests
  • submit payment requests and coordinate with Finance on payment
  • lead and support select tradeshows, internal events, and customer-focused events as needed
  • support lead management system operations including data cleanup, lead assessment, and process optimization
  • provide support for marketing initiatives beyond event coordination including special projects
  • travel for trade show and event participation for department support is optional (approx. 15%)
  • perform sales support activities including submission tracking, approval coordination, and finder's fee payment processing for ASI and Employee programs
  • work effectively with cross-functional teams and business units
  • willing to work overtime when required to meet special or critical deadlines

Job Criteria

Experience

Mid Level (3-7 years)


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