Tourism and Event Center Coordinator

Bernalillo, NM, USA|Onsite

Job Overview

Employment Type

Full-time

Part-time

Compensation

Salary

Range $53,019.20 - $63,606.40

Work Schedule

Standard Hours

Benefits

health care

Dental

Vision

Flexible spending account

Life insurance

long-term disability insurance

short-term disability insurance

Holiday pay

vacation

sick leave

deferred compensation plan

Job Description

Sandoval County is a vibrant and diverse community located in the beautiful state of New Mexico. As a regional leader in economic development and tourism, Sandoval County is dedicated to promoting its unique attractions and fostering sustainable growth through strategic marketing and community engagement. The county's Tourism and Event Center serves as a focal point for these efforts, providing an essential venue for local, regional, and national events that stimulate the economy and showcase the county's rich cultural heritage and natural beauty. Sandoval County's commitment to excellence is reflected in its collaborative approach, working closely with hotels, restaurants, attractions, and other stakeholders to create a cohesive tourism experience that benefits both residents and visitors alike. The county is also responsible for administering grants and funding opportunities to support tourism-related projects and initiatives, further enhancing its competitive position in the travel industry.

The role of the Tourism and Event Center Manager is critical to the success of Sandoval County's tourism strategy. This position, operating under general supervision and reporting directly to the Director of Economic Development, is responsible for providing financial oversight and strategic planning for the county's branding, tourism, and marketing initiatives. The Manager oversees the day-to-day operations of the Tourism and Event Center, including event coordination, staffing, and facility management. Key duties include developing policies and procedures to improve operational efficiency and creating innovative marketing plans that align with the NM True Brand Campaign. This role requires an individual who excels in building relationships with local businesses such as hotels, restaurants, and tourist attractions to enhance the county's profile and attract more visitors.

Additionally, the Manager plays a vital role in grant writing, compliance, and administration to secure funding that supports tourism development projects. Quarterly meetings with the County Lodgers Tax Board and Tourism Alliance Committees are integral to this position, ensuring alignment with the county’s goals and transparency in reporting. The Manager also coordinates with various departments, including Public Works and the County Marketing and Communications Department, to maintain the facility and promote county events effectively. This position offers the opportunity to make a significant impact on the local economy by boosting tourism and events that drive revenue and community engagement. Sandoval County values innovation, collaboration, and strategic thinking, making this a fantastic opportunity for a motivated professional with experience in event management, marketing, and economic development to contribute to the county’s ongoing success.

Job Requirements

Bachelor’s degree in tourism, hospitality, marketing, economic development, business administration or related field
Four years’ experience in managing or coordinating events in a convention and/or conference center environment
Valid New Mexico driver’s license or ability to obtain within 30 days of hire
Ability to maintain a valid New Mexico driver’s license
Strong organizational and multitasking skills
Proficiency in grant writing and administration preferred
Excellent written and verbal communication skills
Ability to work collaboratively with multiple stakeholders
Knowledge of County procurement regulations
Availability to attend meetings, seminars, and workshops as required

Job Qualifications

Bachelor’s degree in tourism, hospitality, marketing, economic development, business administration or related field
Four years’ experience in managing or coordinating events in a convention and/or conference center environment
Experience developing marketing and branding concepts
Experience with successful grant writing, compliance and administration is highly desirable
Strong communication and interpersonal skills
Ability to build relationships with local businesses and stakeholders
Proficiency in website management and content creation
Experience in financial oversight and budget management
Ability to prepare and deliver presentations
Knowledge of event center operations and facility management

Job Duties

Executes marketing strategies and leads efforts to generate clients and leads for the Event Center through in-house sales, presentations, tours of the facility, and sales calls to potential groups and events managers to increase Center utilization
Develops marketing methods to ensure the Event Center remains competitive in order to achieve optimum utilization
Assures the Event Center property is properly maintained and coordinates with County Public Works on maintenance needs
Provides advisory support in creative message development
contributes to and monitors the flow of new web content
Coordinates with the web maintenance provider to create a bi-monthly report on the effectiveness of the website
Oversees website design, generates content and oversees printed collateral for internal and external marketing users
Plans new research-based advertising strategies for current and subsequent years that will increase leisure travel market share
Develops relationships with national, international and regional tourism-based publications and writers, tours operators and travel agents
Designs, develops and conducts familiarization tours of Sandoval County for media, event planning, tour operators and travel agents
Prepares press kits for media
writes press releases, creates promotional materials, builds campaigns and develops stories to highlight the unique selling points of the Event Center and Sandoval County attractions
Coordinates with area media, in coordination and with the Office of the County Manager, and County Marketing and Communications Department
Provides educational and informational programs for hospitality sector personnel on attractions and events in Sandoval County
Gathers data and prepares annual tourism situational analysis for the Tourism Alliance, Lodgers Tax Board, Chamber of Commerce, and/or the Board of County Commissioners
Prepares and delivers presentations to both local and regional civic and governmental organizations on Tourism
Represents the County in joint planning sessions to establish regional tourism activities
serves on local committees that enhance tourism and foster economic development
Attends meetings, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information
Coordinates and creates ideas for special events as needed
Writes and administers assigned grants
oversees contracted staff and grant documents, finances, and files
Reviews, monitors, and maintains the department financial records and budgets
reconciles event center revenue, receipts, expenses, funding, budget, records and similar aspects for assigned duties
Provides reports and information for the development of the departmental budget
Maintains records, researches cost, obtains estimates according to County procurement regulations
Performs contract management for Event Center functions and clients
conducts tours and coordinates staff schedules, inspections, lease and supporting document review, maintenance, security and janitorial services for the rental of the event center as needed
Provides administrative and technical support including preparing letters, resolutions, commission agenda items and agreements for the Director