Macy’s logo

Sr. Manager, Creative Director

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $129,960.00 - $216,120.00
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Work Schedule

Flexible
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life insurance
Disability insurance
401k Match
Paid Time Off
Holidays
Merchandise discounts
performance-based incentives
annual merit review
Employee assistance program
Tuition Reimbursement

Job Description

Macy's is a renowned American department store chain with a rich history spanning over 160 years, deeply ingrained in the cultural fabric of the United States. Recognized for its innovative and traditional approaches, Macy's has been a leader in affordable fashion, offering customers a wide array of products ranging from apparel and accessories to home décor and jewelry. Macy's is also iconic for its involvement in memorable cultural events such as the Macy's 4th of July Fireworks and the Thanksgiving Day Parade, which have become staples in American celebrations. As a large retail organization, Macy's commits to creating unique and meaningful customer experiences across its stores and digital platforms. They emphasize diverse and inclusive workplaces, encouraging talents from various backgrounds to contribute and grow within the company. Employment at Macy's offers competitive pay, flexible work arrangements, and a comprehensive benefits package that supports the well-being and career growth of its employees.

The Senior Manager, Creative Director at Macy's plays a pivotal role in shaping the brand's voice and identity, ensuring that Macy's remains the authoritative source for affordable fashion in the eyes of its customers. This is a leadership position that demands innovative thinking, sharp editorial insight, and the ability to translate brand strategy into compelling creative campaigns across multiple media channels. The Senior Manager oversees the development of advertising, customer communications, and private brand packaging, ensuring each piece of creative work resonates with Macy's target audience and aligns with broader business goals. This role requires not only vision and artistic direction but also strong collaboration skills to work effectively with cross-functional teams including design, marketing, eCommerce, and merchandising. The ideal candidate will have an extensive background in fashion editorial and retail advertising, with a proven track record of managing creative teams and delivering high-impact, culturally relevant brand communication. This position offers an opportunity to lead and mentor creative talent, drive strategic campaigns, and contribute to Macy's ongoing success as a leader in the retail fashion industry. Benefits include performance-based incentives, a 401(k) match, insurance options, tuition reimbursement, paid time off, holidays, and employee resource groups to foster community engagement and development.

Job Requirements

  • Bachelor's degree or equivalent work experience in a related field
  • 10+ years of experience in advertising copywriting
  • retail experience required
  • 7+ years of management experience preferred
  • regular ability to sit, talk, hear
  • use hands/fingers to touch, handle, and feel
  • occasionally move about the workplace and reach with hands and arms
  • requires close vision
  • able to work a flexible schedule based on department and company needs

Job Qualifications

  • Bachelor's degree or equivalent work experience in a related field
  • 10+ years of experience in advertising copywriting with retail experience
  • 7+ years of management experience preferred
  • expertise in developing communication strategies
  • proven ability to craft compelling fashion narratives
  • experience in multi-channel creative development
  • strong creative and art direction skills
  • ability to build strong partnerships and influence senior leaders
  • track record of mentoring and developing creative talent
  • exceptional storytelling and presentation skills
  • strong analytical and decision-making capability
  • deep understanding of retail, fashion, cultural, and media trends
  • demonstrated ownership mentality and results orientation
  • fluency in Adobe Creative Suite and Microsoft Office

Job Duties

  • Define and evolve the editorial voice that represents Macy's fashion authority
  • set communication strategies that support business objectives, drive sales, and sharpen brand positioning
  • lead integrated campaign voice development from seasonal fashion stories to evergreen brand programs
  • lead big-idea concept development for seasonal and evergreen campaigns
  • build moodboards, visual territories, and creative narratives rooted in trend awareness and brand DNA
  • art direct photo/video shoots, ensuring elevated fashion-focused visuals
  • partner with design and cross-functional teams to ensure consistency and innovation across all channels
  • oversee the full creative lifecycle from ideation through final asset delivery
  • drive collaboration between copy, design, and production teams across digital, social, traditional, and emerging media
  • develop packaging concepts that scale across private brand categories
  • apply strong typography and layout systems to improve shelf impact and reinforce brand recognition
  • collaborate with packaging engineers and production partners on materials and print finishes
  • maintain visual consistency while solving for product and partner needs
  • lead, inspire, and develop a high-performing creative team
  • provide strong creative direction and feedback aligned with business goals
  • present and sell creative work to senior leaders articulating strategy and customer impact
  • foster a culture of respect, collaboration, and inclusion to create authentic work

Job Criteria

Experience

Expert Level (7+ years)


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