Job Overview
Employment Type
Full-time
Compensation
Salary
Range $66,800.00 - $166,900.00
Work Schedule
Flexible
Benefits
Health Insurance
Dental Insurance
Paid Time Off
401(k) retirement plan
Flexible work schedule
Employee stock purchase plan
Professional development opportunities
Job Description
Workday is a Fortune 500 company and a leading AI platform dedicated to managing people, money, and agents. The company is renowned for its innovative solutions that transform the future of work, enabling teams to reach their full potential while focusing on what matters most. Workday’s culture is deeply rooted in integrity, empathy, and shared enthusiasm, fostering a collaborative environment where bold ideas and genuine care are at the forefront. Employees at Workday benefit from a supportive atmosphere that encourages risk-taking, personal growth, and long-term investment in their careers. The company strives to create meaningful work experiences alongside colleagues who are deeply committed to one another’s success.
Adaptive Planning is a vital and rapidly growing business unit within Workday, focused on helping organizations worldwide enhance their planning, modeling, and decision-making capabilities. Within Adaptive Planning, the marketing team operates with a builder mindset—combining the scale and reach of a large enterprise with the agility of a focused, standalone business unit. Events play a pivotal role in this strategy, acting as key drivers of pipeline growth, deal acceleration, customer relationship strengthening, and the cultivation of a global community of finance and business leaders.
As the Senior Event Marketing Manager for Adaptive Planning, you will be responsible for the strategic planning and flawless execution of high-impact events targeting executives across North America. These events include intimate C-suite dinners, hospitality programs, flagship trade shows, and major Workday-led conferences. The position sits at the intersection of brand, pipeline, and executive engagement, playing a critical role in how Workday presents itself to senior finance and business leaders. You will design events that are premium, thoughtfully crafted, and commercially effective—events that senior executives genuinely want to attend and that sales and product leaders regard as essential for revenue growth.
This role requires close partnership with regional sales leadership, product marketing, corporate events teams, and other key stakeholders. You will navigate the complexity of maintaining a global brand presence while adapting to local market nuances. The position requires a hands-on approach paired with strong strategic instincts, commercial savvy, and the ability to offer calm, authoritative leadership under pressure. Your responsibilities will encompass everything from end-to-end event strategy and budget management to on-site execution and post-event analysis. This is a highly visible role that demands impeccable attention to detail and the ability to provide executive-level event experiences that truly resonate.
Adaptive Planning is a vital and rapidly growing business unit within Workday, focused on helping organizations worldwide enhance their planning, modeling, and decision-making capabilities. Within Adaptive Planning, the marketing team operates with a builder mindset—combining the scale and reach of a large enterprise with the agility of a focused, standalone business unit. Events play a pivotal role in this strategy, acting as key drivers of pipeline growth, deal acceleration, customer relationship strengthening, and the cultivation of a global community of finance and business leaders.
As the Senior Event Marketing Manager for Adaptive Planning, you will be responsible for the strategic planning and flawless execution of high-impact events targeting executives across North America. These events include intimate C-suite dinners, hospitality programs, flagship trade shows, and major Workday-led conferences. The position sits at the intersection of brand, pipeline, and executive engagement, playing a critical role in how Workday presents itself to senior finance and business leaders. You will design events that are premium, thoughtfully crafted, and commercially effective—events that senior executives genuinely want to attend and that sales and product leaders regard as essential for revenue growth.
This role requires close partnership with regional sales leadership, product marketing, corporate events teams, and other key stakeholders. You will navigate the complexity of maintaining a global brand presence while adapting to local market nuances. The position requires a hands-on approach paired with strong strategic instincts, commercial savvy, and the ability to offer calm, authoritative leadership under pressure. Your responsibilities will encompass everything from end-to-end event strategy and budget management to on-site execution and post-event analysis. This is a highly visible role that demands impeccable attention to detail and the ability to provide executive-level event experiences that truly resonate.
Job Requirements
- 7 plus years of experience in B2B event marketing, field marketing, or experiential marketing
- 5 plus years of experience owning executive-level events and hospitality programs including C-suite audiences
- 5 plus years of experience delivering large-scale trade shows and conferences from planning through on-site execution
- 3 plus years working in a matrixed, global organization partnering across regions and functions
- willingness to travel regularly across North America as required
Job Qualifications
- 7 plus years of experience in B2B event marketing, field marketing, or experiential marketing
- 5 plus years of experience owning executive-level events and hospitality programs including C-suite audiences
- 5 plus years of experience delivering large-scale trade shows and conferences from planning through on-site execution
- 3 plus years working in a matrixed, global organization partnering across regions and functions
- experience in enterprise SaaS, technology, or professional services environments
- track record of effective partnership with senior sales and executive stakeholders
- strong commercial mindset with ability to connect event strategy to pipeline, revenue, and account impact
- comfortable managing six-figure plus budgets, agencies, and vendors at high stakes
- exceptional attention to detail paired with strategic judgement
- confident, polished communicator capable of operating credibly with senior executives
- experience supporting or working on Workday conferences or large global user events as a plus
- familiarity with event measurement frameworks and CRM or marketing automation systems
- strong project management skills with ability to juggle multiple complex programs simultaneously
- willingness to travel regularly across North America as required
Job Duties
- Own the end-to-end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across North America
- Design and deliver C-suite-caliber experiences such as executive dinners, roundtables, private briefings, and customer councils that drive senior-level engagement and pipeline impact
- Lead planning and on-site execution for major industry trade shows and flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
- Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events with go-to-market priorities and target accounts
- Serve as a trusted partner to senior sales leaders by supporting executive meetings, customer engagements, and bespoke hospitality moments
- Manage budgets, vendors, agencies, and venues with precision, balancing premium experiences with disciplined return on investment
- Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post-event outcomes
- Ensure events reflect Workday brand standards while tailoring experiences to local markets and cultural nuances
- Act as a calm, authoritative leader on-site by anticipating issues, solving problems in real time, and delivering consistently high-quality execution
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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