Sr Account Director - Experiential Marketing

Jack Morton is a globally recognized experiential marketing agency specializing in creating immersive and innovative brand experiences across various industries. Renowned for its creativity and strategic approach, Jack Morton partners with top-tier clients to deliver impactful marketing programs that engage audiences and drive business growth. With a strong commitment to diversity, equity, and inclusion, the company fosters a collaborative and dynamic workplace culture that encourages professional development and creative excellence. Jack Morton operates at the forefront of experiential marketing, seamlessly integrating live events, digital platforms, and strategic insights to amplify brand presence and customer engagement.

The Sr Account Director (experiential) role within the Motorsports team at Jack Morton represents a pivotal leadership position focused on managing integrated motorsports marketing programs for a premier automotive client. This hybrid role requires the candidate to work onsite in the Detroit office at least three days per week and demands strong experiential marketing and budgeting expertise. The role centers around strategic leadership and operational management across prominent motorsports series including NASCAR, INDYCAR, and IMSA.

As a Sr Account Director, the incumbent will serve as the primary strategic liaison with senior client stakeholders, driving the development and execution of immersive motorsports experiences, hospitality programs, display properties, and cohesive brand activations. This position balances multifaceted responsibilities including operational leadership, creative strategy, production oversight, and trusted advisory functions. The individual will uphold the agency’s reputation by delivering innovative solutions and flawless execution while inspiring confidence among clients, racing partners, and internal teams.

Responsibilities encompass directing overall strategy and creative development, managing budget and resources, ensuring clear communication about project scope and timelines, and identifying new growth opportunities. The Sr Account Director will oversee day-to-day motorsports race series activities such as business process controls, contracting, ticket fulfillment, vehicle coordination, and compliance. This role also demands on-site leadership during race weekends and marquee events like Daytona and the INDY 500.

In addition to client and program management, the Sr Account Director will build and lead a high-performing motorsports team, fostering a positive, collaborative, and accountable work culture. Financial stewardship is critical, as they will manage budgets, reconciliations, and client reporting while optimizing agency resource allocation. Success in this role is measured by trusted advisor relationships with clients, consistent and flawless program delivery, a motivated team environment, recognition as a strategic leader, and tangible contributions to client business objectives and agency growth.

Candidates must have over ten years of experiential marketing and client services experience with deep knowledge of the motorsports landscape, including sponsorship management within NASCAR, INDYCAR, or IMSA. Strong presentation, negotiation, organizational, and project management skills are essential, as is the capacity to manage complex, high-visibility programs within tight timelines. The role requires willingness to travel up to 35%, including frequent event weekends and multi-day trips. Jack Morton values diversity and inclusion and is committed to providing accommodations for applicants during the hiring process.

This job posting also includes a fraud alert cautioning applicants to verify communications and offers only from authorized Jack Morton email domains, emphasizing the company’s commitment to applicant security and ethical hiring practices.