Specialist, Direct Digital Marketing

Orlando, FL, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

Competitive compensation package

Career development opportunities

Employee Discounts

Health Insurance

Retirement Plan

Paid Time Off

Diverse and inclusive workplace

Job Description

Universal Orlando Resort is a premier destination in the theme park and entertainment industry, globally recognized for its innovative attractions, immersive experiences, and commitment to delivering outstanding guest satisfaction. As a leader in travel and hospitality, Universal Orlando Resort combines thrilling entertainment with world-class service, catering to millions of visitors annually from across the globe. The resort is part of Universal Destinations & Experiences, a division focused on creating lasting vacation memories through a wide range of high-quality entertainment, hospitality, and retail experiences. Renowned for its diverse offerings and dynamic environment, Universal Orlando continuously evolves its marketing approaches to remain competitive and appealing to an ever-expanding audience.

The Specialist, Direct Digital Marketing (DDM) role at Universal Orlando Resort is pivotal in shaping and executing omni-channel customer relationship management (CRM) strategies that effectively boost annual revenue and attendance. This position involves working closely with both internal departments and external partners to deploy direct marketing campaigns across multiple platforms including email, direct mail, mobile push notifications, in-app messages, SMS, and paid social media channels. The emphasis is on delivering a seamless and engaging customer journey that drives retention, win-back, cross-sell, and up-sell initiatives tailored to various segments of the resort’s audience.

In this dynamic role, the Specialist will manage the end-to-end execution of marketing programs, ensuring all campaigns are well-coordinated, prioritized, and aligned with Universal Orlando’s strategic objectives. They will play an integral role in the creative development process by developing project briefs, overseeing content creation, and ensuring all stakeholder feedback and approvals are incorporated. Measurement and analysis of campaign performance are crucial, with a focus on utilizing key success metrics to suggest continual optimization and enhancements for future marketing efforts.

The Specialist will also contribute to strategic planning and innovation, identifying new tools, capabilities, and initiatives to fuel growth and improve marketing effectiveness. Collaboration across cross-functional teams requires superior communication skills and the ability to manage multiple projects in a fast-paced, deadline-driven environment. This role demands a strong blend of creativity, analytical thinking, and project management expertise, with a keen attention to detail and a high level of accountability.

Candidates for this position typically hold a bachelor’s degree in business, marketing, communications, or a related field, complemented by over two years of marketing experience within the travel and hospitality sectors. The role emphasizes proficiency with data-driven marketing techniques, including audience targeting, campaign deployment, performance reporting, and hands-on execution across direct marketing channels. Additionally, the Specialist should have experience navigating complex matrixed organizations, managing agency relationships, and collaborating with diverse teams.

Universal Orlando Resort offers a competitive compensation package, rewarding talent, skills, and experience. As an equal opportunity employer, Universal is committed to fostering a diverse and inclusive workplace. This role presents an exciting opportunity for marketing professionals looking to advance their careers in a vibrant and industry-leading environment, where innovation, creativity, and customer engagement are highly valued and promoted.

Job Requirements

bachelor's degree or equivalent demonstrated professional experience in business, marketing, communications or related field preferred
2+ years marketing experience in travel and hospitality preferred
understanding of direct marketing best practices and response optimization techniques
proficiency in microsoft applications
experience in data-driven marketing strategy management
experience managing multi-channel direct marketing programs
strong interpersonal communication and teamwork skills
proven project management and organizational skills
ability to work in a fast-paced, deadline-driven environment
high attention to detail and accountability
creative and strategic thinking abilities

Job Qualifications

bachelor's degree from a four-year college or university or equivalent professional experience in a related field preferred e.g. business, marketing, communications
2+ years marketing experience in travel and hospitality preferred
understanding of direct marketing best practices and response optimization techniques
extensive computer knowledge and proficiency in microsoft applications
experience overseeing data-driven marketing strategies from concept to completion including audience targeting, campaign development, tactical deployment and performance reporting
experience managing marketing programs across direct channels including email, direct mail, push, in-app, SMS and paid social
experience working with cross-functional teams, agencies and other partners
excellent written and verbal communication and presentation skills
proven ability to lead day-to-day relationships and collaborate in a matrixed organization
superior project management, trafficking and organizational skills with high attention to detail
highly data-driven, inventive problem solver with a high level of accountability
exceptional combination of creative and strategic thinking with hands-on execution

Job Duties

implement and oversee the execution of email, direct mail, push, in-app, SMS and paid social campaigns to deliver against business goals
work with external and internal partners to implement customer lifecycle, retention, win-back, cross-sell and up-sell programs
ensure proper processes, scheduling, prioritization and communications are in place for all programs
oversee the creative development process including development of project briefs, coordination of creative development and securing stakeholder feedback and approval
utilize key success metrics and result analysis to provide strategic recommendations for campaign enhancements and optimization
participate in campaign performance reviews and share insights for future campaigns
aid the development of growth initiatives, new capabilities, tools and continuous improvement
understand and actively participate in environmental, health and safety responsibilities by following established policies and procedures
perform other duties as assigned