Senior Marketing Manager

The Ritz-Carlton St. Louis, located at 100 Carondelet Plaza in Clayton, Missouri, is a prestigious luxury hotel renowned for delivering exceptional hospitality experiences. As a part of Marriott International, The Ritz-Carlton brand stands globally recognized for its commitment to service excellence, attention to detail, and its unique Gold Standards, which set the foundation for all its operations. The hotel offers an environment where associates are valued for their unique backgrounds and talents, creating a diverse workplace culture that fosters creativity, compassion, and professionalism. This renowned establishment combines timeless luxury with the warmth and grace that guests expect from a world-class hotel. Being part of The Ritz-Carlton team means collaborating with a global network of dedicated hospitality experts who are empowered to deliver memorable guest experiences every day.

The role of Marketing Manager at The Ritz-Carlton St. Louis is a full-time management position focused on leading the hotel's marketing discipline. With a salary range of $86,000 to $117,000 annually plus bonus eligibility, this role is vital in developing and implementing comprehensive marketing strategies that drive top-line revenue and align with the hotel's overall goals and brand positioning. The Marketing Manager acts as a key discipline leader working closely with Sales and Revenue Management teams to deliver cohesive, effective marketing campaigns and initiatives.

In this role, the Marketing Manager is responsible for managing all internal and external communications, including overseeing the hotel’s digital presence. This encompasses managing the property’s website, third-party distribution channels, and social media platforms, all while upholding brand integrity. The position requires identifying new marketing opportunities such as partnerships with local organizations, third-party sites, and Convention and Visitors Bureaus (CVBs) to expand reach and revenue. Furthermore, the Marketing Manager plays a crucial role in monitoring campaign performance through analytics and reporting to key stakeholders including General Managers, Sales and Revenue leaders, and hotel ownership. This role may also involve supervising a Marketing Coordinator to support the execution of marketing tactics.

The Marketing Manager will lead strategic marketing initiatives including the development of overarching marketing plans and budgets, participation in sales strategy meetings, and the reconciliation of marketing plans with financial forecasts. They will also spearhead brand positioning efforts, serve as the brand guardian to ensure all marketing communications align with brand voice, and work with hotel operations to design property-level programming and activations consistent with brand standards.

Key responsibilities extend to managing digital marketing strategies across Marriott.com, paid media campaigns, and email marketing. The Marketing Manager will support group lead generation and collaborate closely with Revenue Management to develop promotional strategies. An important facet of the role is managing online travel agency (OTA) strategies, monitoring SEO performance, and identifying innovative digital marketing opportunities.

Content management responsibilities include overseeing website and third-party site content, managing photography resources, and crafting engaging landing pages and guest communications. Additionally, the Marketing Manager will set and implement strategies for partnerships and public relations, manage cluster marketing efforts when applicable, maintain engagement with area marketing directors, and direct PR campaigns and events.

The role also involves creating effective social media strategies, managing paid social media budgets, and curating content calendars to leverage local events and enhance social presence. Marketing collateral development, asset creation such as photoshoots, and ongoing measurement and communication of campaign performance data are also essential aspects of the position.

Joining The Ritz-Carlton St. Louis means becoming part of a world-class team that values excellence, teamwork, and personal growth. The company is proud to foster a culture that embraces diversity and inclusion and offers opportunities for professional development within a global portfolio of luxury hospitality brands. As a Marketing Manager, you will be part of an iconic hotel that prides itself on delivering unparalleled guest experiences while empowering associates to reach their full potential and contribute meaningfully to the brand’s continued success.