Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $58,000.00 - $63,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) savings plan
401(k) matching
Paid Time Off
vacation days

Job Description

Oak View Group (OVG) stands as the global leader in premium live entertainment infrastructure and services. Established in 2015, OVG boasts a comprehensive platform that spans venue development as well as end-to-end capabilities in venue management, hospitality, and sponsorship sales. With a portfolio that includes seven world-class owned venues and representing some of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions across four continents, OVG is a powerhouse in the live entertainment industry. The company’s commitment to innovation and excellence positions it at the forefront of transforming live experiences around the world.\n\nThe Sales & Marketing Manager role at the Greater Richmond Convention Center (GRCC), part of the Oak View Group portfolio, is a vital position designed to boost venue awareness and drive revenue growth. This is a multifaceted position blending dynamic sales responsibilities with a creative and digital-first marketing strategy. This dual role requires a professional who can not only engage proactively with new business development through calls, client prospecting, relationship building, and networking but also craft innovative marketing initiatives aligned with sales goals and market positioning.\n\nIn this role, the Sales & Marketing Manager is responsible for securing new business through responding to event Requests for Proposals (RFPs), developing compelling proposals that showcase the value of holding events at the GRCC, and facilitating commercial partnerships and sponsorship opportunities that generate non-event revenue. The candidate will actively represent the venue at regional and national trade shows, conferences, and industry events while fostering collaboration with the Convention and Visitors Bureau (CVB) to align sales and marketing strategies.\n\nOn the marketing front, the manager will lead targeted campaigns for priority markets, manage and enhance the venue’s digital presence—which includes the website, analytics, email marketing, social media, and digital signage—and create content for various platforms using tools like Adobe Creative Suite and Canva. They will plan and execute digital advertising campaigns including paid social, search, display, and retargeting efforts. Additional responsibilities encompass developing marketing materials such as annual reports, sales collateral, and RFP decks, as well as managing proactive public relations strategies including press release distribution and media relations.\n\nThis position, offered on a full-time basis at an annual salary range of $58,000 to $63,000, provides an excellent opportunity for strategic thinkers who combine creativity with data-driven decision-making capabilities. The ideal candidate thrives in a fast-paced, collaborative environment and is comfortable publicly representing the organization while driving innovative initiatives that elevate the profile and business success of the Greater Richmond Convention Center. OVG values diversity, equity, and inclusion, and is committed to creating an environment that celebrates the diverse communities it serves, ensuring that all voices are amplified and respected. This role reflects OVG's dedication to fostering innovation and excellence in live entertainment infrastructure and service.

Job Requirements

  • Bachelor’s degree in marketing, communications, business, public relations, or a related field or equivalent professional experience
  • Minimum 3 years of sales and marketing experience, preferably in venues such as convention centers, hotels, or entertainment venues
  • Experience with digital marketing platforms and social media management
  • Proven ability to develop and sell advertising and sponsorship opportunities
  • Strong communication and interpersonal skills
  • Ability to work collaboratively in a team environment
  • Proficiency in Microsoft Office and marketing design tools
  • Ability to travel for events and conferences
  • Strong organizational and time management skills
  • Ability to analyze marketing data and campaign performance
  • Creative problem-solving abilities

Job Qualifications

  • Bachelor’s degree in marketing, communications, business, public relations, or a related field
  • Minimum 3–5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities
  • Experience with regional and/or national destination marketing strongly preferred
  • Proven experience managing digital marketing platforms, websites, and social media channels
  • Experience developing and selling advertising and sponsorship packages
  • Strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics
  • Proficiency with Microsoft Office
  • basic photography/videography skills and familiarity with editing software a plus
  • Strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset
  • Collaborative, creative, results-driven, and comfortable representing the organization publicly
  • Proactive in the sales process, adaptable to change, and eager to bring new ideas

Job Duties

  • Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database
  • Respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
  • Attend tradeshows, networking events, and industry and regional conferences
  • Work collaboratively with CVB for sales and marketing strategies
  • Develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution
  • Conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events
  • Develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning
  • Actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels
  • Lead targeted marketing campaigns for priority markets, events, and business segments
  • Manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage
  • Create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools
  • Plan and execute digital advertising campaigns, including paid social, search, display, and retargeting
  • Development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks
  • Develop and implement a proactive public relations strategy for the facility and key events
  • Manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points
  • serve as the primary contact for media inquiries
  • Build and maintain strong relationships with local, regional, and industry media
  • Provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral
  • Collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact

Job Criteria

Experience

Mid Level (3-7 years)


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