Sales & Marketing Manager

Eau Claire, WI, USA|

Job Overview

Compensation

Salary

Range $46,900.00 - $78,500.00

Benefits

Health Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Professional development opportunities

performance bonuses

Paid holidays

Job Description

The hiring establishment is a reputable hotel looking to enhance its revenue streams across various departments such as rooms, meeting facilities, and restaurants. This hotel is known for its commitment to providing exceptional guest experiences and maintaining high standards in hospitality services. With a strong focus on customer satisfaction and operational excellence, the hotel aims to sustain and grow its market presence through innovative sales and marketing strategies. The company culture emphasizes teamwork, professionalism, and a positive work environment where employees are encouraged to develop their skills and contribute ideas towards the hotel's goals. As a dynamic player in the hospitality industry, the hotel values adaptability, attention to detail, and proactive engagement with both guests and business partners to maximize revenue and occupancy.

The role of Sales & Marketing Manager at this hotel is a pivotal position responsible for driving the business forward by effectively managing sales activities and revenue management. Reporting directly to the General Manager, this manager plays a key role in aligning sales and marketing initiatives with the overall objectives of the property, including budget adherence, revenue targets, occupancy rates, and guest satisfaction metrics. The position demands a professional who is both customer-focused and business-oriented, able to handle a variety of challenges ranging from guest requests to negotiating with group planners and local businesses.

This Sales & Marketing Manager is expected to possess a positive and upbeat personality with a strong desire to deliver outstanding customer service. Attention to detail and the ability to multitask are critical, as the role involves managing multiple priorities such as handling guest complaints, coordinating with vendors, and following through on contracts for group bookings and meeting spaces. The position also requires a keen understanding of financial information including profit and loss statements, pricing strategies, and demand forecasting. The manager must be skilled in using persuasive selling techniques to promote hotel services and programs, and comfortable with technology including property management systems and Microsoft Office applications.

In addition to external sales efforts, the role includes maintaining excellent communication and relationships with existing clients and business partners, ensuring all sales records and reports are accurately maintained, and actively participating in sales, marketing, and revenue meetings. The Sales & Marketing Manager also plays a vital role in providing leadership within the team, participating in training programs, and supporting a culture of service excellence throughout the hotel. This role is essential for overseeing safety and compliance with health and security regulations, safeguarding company property, and contributing to a safe work environment. The manager will coordinate various internal and external functions, from scheduling meeting rooms to working with outside vendors like catering and transportation, making this a multifaceted and influential position in the hotel's operation.

Overall, the Sales & Marketing Manager is a key driver of the hotel's success, responsible for generating new business, maximizing revenue opportunities, and enhancing guest satisfaction. This role is ideal for a motivated individual who thrives in a fast-paced hospitality setting and who aims to contribute strategically to a hotel's growth and guest experience excellence.

Job Requirements

high school diploma or equivalent
minimum of 2 years experience in sales and marketing within the hospitality industry
excellent verbal and written communication skills
proficiency in Microsoft Office suite and property management systems
strong customer service orientation
ability to multitask and manage time effectively
knowledge of safety and security procedures
willingness to work flexible hours including weekends and holidays
valid driver’s license if required for outside sales calls
ability to maintain confidentiality
strong interpersonal skills

Job Qualifications

high school diploma or equivalent
proven experience in sales and marketing within the hospitality industry
excellent communication and interpersonal skills
strong organizational and multitasking abilities
basic mathematical skills and ability to understand financial data
proficient in using property management systems and Microsoft Office suite
ability to handle guest complaints professionally
knowledge of hotel operations and services
demonstrated ability to build and maintain client relationships
understanding of safety, security, and health regulations
experience preparing and managing contracts
ability to work collaboratively in a team environment
strong problem-solving skills

Job Duties

possess a positive and upbeat personality with a desire to deliver outstanding customer service
maintain a high level of professional appearance and demeanor
maintain the highest level of confidentiality in all areas
demonstrate the ability to multi-task, be detail-oriented and be able to problem-solve, to effectively deal with internal and external customers
handle and resolve guest complaints in a professional and courteous manner, through effective listening and clarifying issues raised by guests
demonstrate good communication skills and convey information and ideas clearly
ability to perform basic math, and understand financial information
recognize and take action on any safety or loss prevention incidences that may cause damage, injury, or other liability to individuals or company property
implement all company policies and procedures for safety and security
complete training in all areas of security, alcohol, and health and safety
creation of new business through various efforts, including outside sales, calls to area businesses to introduce the hotel and its services and calls to businesses in feeder markets to generate incoming group and individual business
respond to all group inquiries including guest room blocks and meeting room
prepare group and meeting room contracts and ensure they are executed properly, including deposit requirements
maintain open communication with group/meeting planner throughout the sales process, and follow up after the group departure
ensure that final billing is correct and collected promptly
maintain sales records and provide reporting as required
maintain a positive working relationship with all past, existing, and future clients
represent the hotel at area business and social functions
actively participate in weekly sales and marketing meetings, as well as revenue meetings
making recommendations to increase sales and revenues
review and understand the profit and loss statement
review weekly group reservations for pick-up and cut-off dates
participate in all staff meetings, including the daily stand-up, monthly staff meetings, and annual training
oversee meeting room scheduling, billing, and set up if applicable
review arrivals daily, weekly, and monthly assisting the General Manager with rate recommendations and demand forecast
work with outside vendors such as catering or transportation to ensure group needs are met
provide excellence in guest service and monitor guest satisfaction and make corrections in areas of opportunity and follow up with all staff members creating a culture of service excellence
use persuasive selling techniques to sell rooms and promote all marketing programs
have knowledge of property management system
participate in and support a positive, enjoyable work environment
hold an understanding of hotel products and services (i.e., food and beverage, recreation)
perform other duties as assigned