Sales & Marketing Coordinator

Richmond, VA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $39,100.00 - $51,200.00

Work Schedule

Flexible

Weekend Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Paid training

Job Description

Urban Air is a leading family entertainment center brand that combines adventure and physical activity with community-centered fun. Known for its vibrant trampoline parks and interactive attractions, Urban Air offers a safe, dynamic environment where guests of all ages can enjoy unique experiences. This company values innovation, customer experience, and community engagement, making it a preferred destination for families, schools, and local organizations seeking memorable outings. Urban Air emphasizes a collaborative culture where team members are encouraged to contribute creatively and work together to enhance guest satisfaction and business growth.

The Sales & Marketing Coordinator position at Urban Air is a vital role aimed at driving brand awareness, increasing foot traffic, and boosting event bookings to support revenue growth. This role uniquely combines local community outreach, proactive lead generation, new business development, and hands-on marketing efforts to elevate the park's presence in its market. The coordinator will actively build and maintain relationships with potential clients such as schools, daycares, churches, youth sports teams, and local businesses, positioning Urban Air as the premier choice for group events, fundraisers, corporate parties, and other special occasions.

In addition to direct sales and lead management, the role demands close collaboration with internal teams to coordinate smooth event execution and ensure client expectations are consistently met. Marketing responsibilities include supporting monthly campaigns, coordinating in-park promotions and seasonal events, and producing advertising materials like flyers and posters. Social media management across platforms such as Instagram, Facebook, and TikTok is also a key component, requiring content creation and community engagement that aligns with Urban Air's brand standards.

The coordinator plays an essential part in expanding community partnerships by actively participating in local events, networking opportunities, and school nights, reinforcing Urban Air's reputation as a trusted community partner. This position also involves administrative duties including maintaining marketing calendars and outreach lists, supporting website and email marketing efforts, and assisting with reputation management by promoting customer reviews and addressing feedback.

An ideal candidate thrives in a fast-paced, guest-focused environment and demonstrates strong communication, organizational skills, and a proactive attitude. Familiarity with tools like Google Drive, Microsoft Office, and Canva is beneficial, as is the ability to work flexible hours during peak business and event times. This full-time role offers the opportunity to grow professionally within a respected and innovative entertainment brand, contributing directly to its ongoing success and community impact.

Job Requirements

High school diploma or equivalent
Ability to work evenings and weekends
Reliable transportation
Basic computer skills
Strong communication skills
Organized and detail-oriented
Ability to manage multiple projects
Comfortable with community outreach and relationship building

Job Qualifications

High school diploma or equivalent required
Bachelor’s degree in Marketing, Communications, or related field preferred
1+ years of marketing, social media, sales, events, or customer service experience preferred
Strong communication skills including phone, email, and in-person interactions
Comfortable speaking to groups and building relationships in the community
Organized, detail-oriented, and able to manage multiple projects at once
Ability to work evenings and weekends as needed for events and peak business times
Basic computer skills including Google Drive and Microsoft Office
Experience with Canva is a plus
Reliable transportation for local outreach and community events
Creativity and strong attention to detail
Self-starter with a positive attitude and strong follow-through
Strong interpersonal skills and team mindset
Comfortable working in a high-energy, guest-facing environment
Ability to measure results and suggest improvements

Job Duties

Proactively visit and build relationships with potential clients at their locations including schools, daycares, churches, community organizations, kids gyms, youth sports leagues, corporate offices, and local businesses
Identify and develop new opportunities for field trips, group events, fundraisers, team parties, and corporate events
Represent the park in the community to generate new business and partnership opportunities
Track, manage, and follow up on all new leads from initial contact through closing
Maintain accurate records of outreach activity, pipeline status, and conversion results
Respond promptly to inquiries and ensure consistent follow-up to maximize bookings
Meet or exceed assigned sales targets for group events and partnerships
Coordinate new group events with the park’s internal operations team to ensure smooth execution
Communicate client expectations, event details, and special requests to appropriate departments
Provide day-to-day follow-up with clients and internal teams to ensure a positive experience and repeat business
Assist in planning and executing monthly marketing campaigns to grow admissions, memberships, and events bookings
Coordinate in-park promotions, seasonal events, and limited-time offers
Support the creation and coordinate distribution of flyers, posters, and local advertising materials
Track and report results of promotions and marketing initiatives
Build relationships with schools, daycares, camps, youth sports teams, churches, and community groups
Help drive field trip, fundraiser, and group sales through outbound outreach and follow-ups
Sign up for community events, school nights, and networking opportunities to represent the Urban Air brand and coordinate attendance with park’s leadership team
Establish and support partnership opportunities with local businesses and organizations
Manage social media scheduling, posting, and engagement on platforms such as Instagram, Facebook, and TikTok
Create and organize content including photos and videos showcasing park experiences, events, and guest celebrations
Support content creation for birthday parties, attractions, and special promotions
Monitor comments and messages, reply promptly, and escalate guest concerns to leadership as needed
Help manage email campaigns and customer communication
Assist in updating website and event listings ensuring promotions are accurate
Support online reputation efforts by encouraging reviews and responding to feedback
Maintain marketing calendars, outreach lists, and event schedules
Support group event coordination including school groups, corporate events, team parties, and fundraisers
Work closely with the operations team to ensure promotions are executed properly in the park
Complete other duties as assigned to support business growth
Undertake self-paced training to learn Urban Air Tools and Systems needed for marketing activities