Sales & Events Coordinator

Los Angeles, CA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Type:

Salary

Rate:

Range $65,000.00 - $75,000.00

Benefits

Health Insurance

Dental Insurance

Paid Time Off

401(k) retirement plan

employee bonus program

hybrid work schedule

Professional development opportunities

Job Description

Califia Farms is a dynamic and innovative company specializing in the production and distribution of plant-based beverages and products, known for its commitment to quality, sustainability, and exceptional customer experiences. Operating within the competitive Consumer Packaged Goods (CPG) Food & Beverage industry, Califia Farms has positioned itself as a leading brand, delivering health-conscious, flavorful, and environmentally friendly products to consumers nationwide. The company prides itself on fostering a collaborative culture that embraces creativity, forward-thinking, and a high standard of excellence in all of its endeavors.

The Sales & Events Coordinator role at Califia Farms is a unique hybrid posi... Show More

Job Requirements

Bachelor's degree or equivalent work experience
2+ years of relevant experience in sales coordination, event planning, or marketing support
Proficiency in Google Workspace and Excel
Experience with Salesforce or similar CRM platforms preferred
Strong organizational skills and ability to manage multiple projects independently
Excellent communication skills
Ability to work both independently and collaboratively
Detail-oriented with strong follow-through
Willingness to travel 15-20% for event support
Ability to adapt to a fast-paced and evolving work environment

Job Qualifications

2+ years in sales coordination, event planning, or marketing support
CPG Food and Beverage industry experience is a plus
Strong organizational and project management skills
Ability to manage competing priorities and adapt to rapidly changing situations
Strong written and verbal communication skills, comfortable interfacing with customers, vendors, and internal leadership
Detail-oriented with a bias for action, follows through and drives tasks to completion
Confident working cross-functionally with Sales, Creative, and Marketing teams
Proficient in Google Workspace, Excel, and project management tools
Experience with Salesforce or similar platforms preferred
Willingness to travel 15-20% for tradeshows and events

Job Duties

Partner with Sales, Marketing, and Creative to ensure timely delivery of materials for customer meetings and trade activations
Take ownership of organizing customer-facing materials and ensure field teams have timely access to sales assets
Coordinate logistics for regional and national events such as tradeshows, barista engagement events, selling shows, and cafe pop-ups including planning, product shipment, booth setup, and on-site support
Maintain event calendars and workback schedules to ensure flawless execution and alignment with selling seasons
Manage timelines, budgets, vendor relationships, and internal alignment across events
Oversee and maintain inventory of branded merchandise and point-of-sale materials
Liaison between Quality and Customer Service teams to flag and support resolution of product quality control issues
Support field sales needs and communications across functions
Assist in planning national sales meeting logistics and team experiences
Assist the Sales Operations Manager with customer contracts, forecasting inputs, and Salesforce reporting
Help maintain process documentation and assist with ad hoc project work

Job Location

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