Route Sales Representative (RSR)

Golden Waffles, officially operating as New Carbon Company, is headquartered in Glen Mills, Pennsylvania. As the largest supplier of waffle irons and waffle mixes to the hospitality and foodservice industry, Golden Waffles has been serving customers for over 85 years. The company offers a comprehensive turnkey waffle program designed to support businesses with a range of products including mixes, toppings, flavorings, and waffle iron equipment along with related maintenance services. This extensive program is delivered to more than 40,000 customer locations throughout North America and globally, servicing sectors such as leading restaurants, hotels, colleges, corporate environments, and popular theme parks.

Golden Waffles prides itself on being a complete B2B2C solution provider within the waffle category. The company enables its customers to consistently offer high-quality, delicious waffles with strong margins by removing common obstacles typically associated with serving waffles. With a well-established geographic footprint, Golden Waffles ensures coast-to-coast coverage within the United States, supported by a global distribution network that services customers across the U.S. and in approximately 45 countries worldwide. Employing approximately 270 associates, including a route delivery team of around 115 members geographically dispersed across the region, Golden Waffles operates over 80 distribution centers throughout the U.S. It also maintains a waffle iron manufacturing and refurbishment center in South Bend, Indiana to guarantee prompt product distribution and reliable equipment servicing.

The role of Route Sales Representative at Golden Waffles is integral to the company’s growth and customer satisfaction. As the face of Golden Waffles, this position involves delivering high-quality waffle products directly to valued customers while fostering and maintaining strong relationships with them. Route Sales Representatives manage assigned sales routes, ensuring efficient and timely delivery of products as well as excellent customer service. This fast-paced role combines sales and logistics responsibilities, requiring a motivated self-starter who thrives on achieving targets, engaging with clients, and expanding the company’s market share within their territory.

Route Sales Representatives promote the company's product portfolio by educating customers on new offerings, pricing, promotions, and effective merchandising strategies. They actively pursue new business opportunities to grow the customer base and maximize revenue. Additionally, they meticulously plan and execute route schedules to optimize time and resources, utilizing company technology to manage orders, monitor inventory, and track sales performance. Compliance with Department of Transportation (DOT) regulations and company policies regarding product handling, vehicle maintenance, safety, and documentation is a key aspect of this position.

This hands-on role also demands physical capability, as representatives are required to lift and load products and maintain product quality throughout the delivery process. Golden Waffles supports its employees with resources and training to ensure success and safety in their daily activities. This position offers a unique opportunity to be part of a renowned company with a rich history in the foodservice industry, working in a dynamic environment that blends sales, customer interaction, and route management. Individuals who enjoy independent work, customer relationship building, and operational efficiency will find this role rewarding and challenging.