Route Sales Representative

Flowers Foods, Inc. (NYSE: FLO) is a leading producer of packaged bakery goods in the United States, with 2024 sales reaching $5.1 billion. The company is renowned for delivering moments of joy through its high-quality baked products, featuring popular brands such as Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. With a deep commitment to passion, honesty, integrity, respect, inclusion, sustainability, and humility, Flowers Foods is more than a bakery — it is a community-oriented company dedicated to crafting delightful experiences through every product it offers. The culture at Flowers Foods encourages innovation, professional growth, and a spirit of teamwork, making it an exemplary place to build a rewarding career in the food production and distribution industry.

The role of Route Sales Representative (RSR) at Flowers Bakeries Sales of NorCal, LLC presents an exciting full-time career opportunity for motivated individuals who thrive in dynamic environments. This position is financially rewarding, with an annual compensation ranging from $70,000 to $85,000, comprised of a base hourly wage plus commission. The Route Sales Representative is vital to the company's distribution process, tasked with the ordering, sales, and delivery of fresh baked goods directly to retail customers. Candidates must demonstrate professionalism through their appearance and conduct, occasionally wearing a uniform. Building and maintaining strong customer relationships is crucial for success, as the RSR will use effective communication, marketing strategies, and product knowledge to increase sales and improve client satisfaction.

The position demands operational excellence, including daily vehicle inspections, accurate record keeping, prompt reporting of maintenance needs, and diligent completion of driver logs and hours of service. Flexibility is essential; RSRs start their workdays as early as 3:00 a.m. and have designated days off on Wednesday and Sunday. The role requires working within specific service windows set by customers, potentially involving non-traditional hours to meet delivery demands.

An effective Route Sales Representative leverages data and marketing plans to optimize shelf space, creatively display in-store promotions, and ensure product freshness through proper rotation. The role requires adaptability, independence, and teamwork in a fast-paced Direct Store Delivery (DSD) environment. Additionally, prior delivery driver experience is advantageous to help meet the physical and operational demands of the job. The company provides a comprehensive 4-week paid training program to onboard new hires and equip them with essential skills. Working at Flowers Foods offers professional growth, leadership training, and a supportive, inclusive culture focused on mutual respect and continuous improvement.