Route Sales Representative

Flowers Foods, Inc. (NYSE: FLO) is a leading producer of packaged bakery goods in the United States, known for bringing passion and quality to every product it crafts. In 2024, the company has achieved $5.1 billion in sales, affirming its position as a powerhouse in the bakery industry. Flowers Foods is the proud home of some of the most beloved bread and bakery brands, including Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. The company is more than just a bakery; it is a vibrant community dedicated to creating moments of joy through delicious, wholesome baked goods. Rooted in values such as honesty and integrity, respect and inclusion, sustainability, passion, and humility, Flowers Foods fosters a workplace culture that empowers its employees to innovate and succeed.

This role is a full-time Route Sales Representative position with Flowers Bakeries Sales of NorCal, LLC, offering an annual compensation between $75,000 and $88,000. The compensation package includes a base hourly wage plus commission, alongside comprehensive benefits. The Route Sales Representative (RSR) plays a crucial role in the company's direct store delivery (DSD) operations. This individual is responsible for ordering, sales, and delivery of fresh baked products to customers. The role requires a mix of strong interpersonal skills to build and maintain customer relationships and operational skills to ensure accurate delivery and product management.

The RSR is expected to have a professional appearance, often adhering to a uniform dress code, and to maintain accurate records such as driver’s logs, time logs, and hours of service while ensuring the vehicle is well-maintained. Flexibility is key, as the working hours typically begin early in the morning around 3:00 am, with regular days off on Wednesdays and Sundays. This person will use strategic sales techniques to increase revenue, including expanding shelf space, creatively displaying products, and ensuring product freshness through proper rotation.

Successful candidates will rely on data and marketing strategies to communicate effectively with customers and drive growth. The position also requires adaptability to meet customers during designated service windows and possibly work non-traditional hours. Prior delivery driver experience is beneficial, and candidates eager to learn and grow in the industry will thrive. Training is provided, including a four-week paid program to ensure best practices are followed. Bilingual skills in English and Spanish are a plus but not mandatory.

In summary, this role at Flowers Foods offers a balance of sales, customer service, and delivery duties within a supportive and values-driven company. With competitive pay, comprehensive benefits, and a culture focused on growth and respect, this opportunity is ideal for motivated individuals seeking a stable and rewarding career in the bakery product sales and delivery sector.