Route Sales Representative

Flowers Foods, Inc. (NYSE: FLO) is a renowned leader in the packaged bakery goods industry in the United States, with impressive 2024 sales totaling $5.1 billion. As a company, Flowers Foods is not just about baking; it’s about crafting moments of joy through every delicious product they create. Their portfolio includes a variety of beloved brands such as Nature’s Own, Wonder, Dave’s Killer Bread, Canyon Bakehouse, and Tastykake. Each product reflects a commitment to quality and flavor, making Flowers Foods a household name known for wholesome, bold, artisanal, and sweet bakery delights.

Beyond their product excellence, Flowers Foods upholds a deeply embedded culture that values honesty and integrity, respect and inclusion, sustainability, passion, and humility. This culture fosters an environment where employees are encouraged to grow and contribute meaningfully to both the company's ongoing success and the communities they serve. Flowers Foods is dedicated to innovation and continuously enhancing customer experiences, strengthening relationships, and maintaining its reputation as a leader in the bakery sector.

The Route Sales Representative (RSR) role at Flowers Bakeries Sales of NorCal, LLC offers a dynamic opportunity for highly motivated individuals who are ready to take on the challenge of representing a trusted bakery brand. This full-time position offers an annual compensation range of $70,000 to $85,000, composed of a base hourly wage plus commission, reflecting the importance placed on both steady and performance-based earnings.

As an RSR, you will be responsible for ordering, sales, and delivery of fresh baked goods to customers. This role requires a neat, professional appearance and the ability to build and sustain strong customer relationships. Working mainly within a Direct Store Delivery (DSD) environment, RSRs must be adept at managing their delivery vehicle daily, maintaining accurate records, promptly reporting maintenance concerns, and adhering to all regulatory requirements such as filling out daily driver’s logs and hours of service.

The role demands early starts, often around 3:00 a.m., with scheduled days off on Wednesdays and Sundays, underscoring the importance of flexibility in work hours. In addition to delivery, RSRs focus on driving sales by expanding shelf space, creatively displaying products and promotions, and ensuring product freshness through proper rotation practices. Effective communication, strategic planning, and execution based on market data and customer insights are critical to success in this role.

RSRs work closely with their customers to boost sales and customer satisfaction. They must be able to adapt to designated service windows and may occasionally work non-traditional hours to complete their delivery rounds. Independence and teamwork are both key, supported by thorough company-paid training lasting four weeks. Prior experience as a delivery driver will enhance adaptability to the physical and logistical demands of the job.

Overall, the Route Sales Representative position at Flowers Foods is ideal for individuals passionate about sales, customer service, and the bakery industry. It provides a rewarding career path with competitive compensation, excellent benefits, and the chance to be part of a company committed to a culture of respect, innovation, and community impact.