Regional Sales Manager, In-store bakery and Deli- Southern California

Rich's, also known as Rich Products Corporation, is a renowned family-owned food company committed to inspiring possibilities across the global food industry. With a diverse portfolio ranging from cakes and icings to pizzas, appetizers, and specialty toppings, Rich's products are widely used in homes, restaurants, and bakeries around the world. The company is deeply invested in not only providing high-quality food products but also offering valuable market insights that help their customers stay competitive regardless of their size. Rich's focuses on delivering creative solutions tailored to the foodservice, retail, in-store bakery, deli, and prepared foods sectors, among others. Operating in over 100 locations worldwide and employing more than 13,500 associates, Rich's generates annual sales of approximately $5.9 billion, cementing its position as a global leader with a family-centric approach.

The role of Regional Sales Manager at Rich's is designed for a seasoned sales professional who will be responsible for achieving annual sales goals and driving the business forward within the Southern California region and other designated areas as needed. This position plays a crucial role in aligning with the overall In-Store Bakery and Deli (ISBD) sales strategy, ensuring that Rich's continues to deliver exceptional market performance. Successful candidates will utilize a data-driven approach to selling, leveraging industry insights and customer data from analytic tools such as Circana, IRI, and Nielsen to inform strategy and decision-making. The Regional Sales Manager will focus on cultivating valuable relationships with key customers, covering senior management, merchandising, operations, procurement, and logistics, and will drive profitable business planning and execution. This role demands expertise in channel-specific plans, developmental marketing programs, and collaborative communication with broker partners and internal corporate teams to maximize growth opportunities. Extensive travel within the Southern California territory, including overnight stays, is expected to support customer engagement and business objectives.

This full-time position offers a competitive annual salary range between $113,840 to $170,760, reflecting Rich's commitment to fair and rewarding compensation. Rich Products Corporation fosters a culture of inclusion and equal opportunity, emphasizing employee well-being and work-life balance. Employees enjoy a variety of benefits designed to support their physical, financial, and personal needs, and the company maintains a respectful workplace that values diversity and equal access. The Regional Sales Manager role is ideal for self-starters with excellent negotiation and communication skills, proficient in CRM systems including Salesforce, and capable of managing budgets and P&Ls effectively. If you are passionate about the food industry and wish to contribute to a family-oriented company known for innovation and quality, this opportunity with Rich's could be the next exciting step in your professional career.