Private Event Sales Manager

Saint Paul, MN, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $60,000.00 - $65,000.00

Work Schedule

Flexible

Weekend Shifts

Night Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

401(k)

Performance bonus

Commission

Professional Development

Job Description

Legends Global is a leading company renowned for its expertise in partnering with the world’s most prestigious live events, venues, and brands. With a global network that spans 450 venues, Legends Global brings a fully integrated suite of premium services designed to ensure their partners maintain top-tier visibility and success through a white-label approach. Their comprehensive offerings include feasibility studies and consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and the content and booking of world-class live events. This extensive capability allows Legends Global to host an impressive volume of 20,000 events annually, entertaining over 165 million guests worldwide. Known for fostering a culture of respect, innovation, collaboration, and bold action, Legends Global is committed to building an inclusive environment where employees can be authentic, make impactful contributions, and grow their careers. Their philosophy regards winning as a collective achievement that comes from a unified team effort, signaling a dynamic and ambitious workplace where success is a shared objective.

The Private Event Sales Manager role at Legends Global is a pivotal position focusing on driving revenue through the strategic booking of private events at the prestigious U.S. Bank Stadium, located in Minneapolis, Minnesota. This stadium, owned by the Minnesota Sports Facilities Authority, is a state-of-the-art multi-purpose venue with seating for over 66,000 guests. It hosts a wide array of events including NFL games for the Minnesota Vikings, concerts, family shows, collegiate and high school sports, conventions, trade shows, corporate events, receptions, and private celebrations, making it a highly vibrant and diverse event location. Since opening in 2016, the stadium has successfully hosted more than 2,000 events with attendance exceeding 10.3 million guests.

The Private Event Sales Manager is responsible for prospecting new business opportunities, engaging with potential clients both locally and nationally, and cultivating long-term relationships to support the overall sales objectives of the Private Event Sales department. The position requires a consultative sales approach that balances inbound and outbound lead generation, client site visits, and active participation in trade shows and industry events. The manager must be adept at creating customized proposals and contracts that highlight the unique value proposition of the stadium while ensuring all agreements align with legal and venue policies. Reporting directly to the Director of Private Event Sales, the role involves detailed coordination with clients and internal teams to ensure seamless event booking and execution. This role is classified as exempt with a competitive salary range of $60,000 to $65,000 plus commission, reflecting the significance and seniority of the position within the organizational structure.

Job Requirements

Bachelor’s degree in related field preferred
4 years of relevant experience in sports, attractions, or hotel industry preferred
excellent communication skills
proficient in Microsoft Office and Adobe
ability to work extended hours, including nights, weekends, and holidays
ability to lift and move approximately 25lbs
ability to stand or walk up to 10 hours
flexibility to work during major events and games
strong interpersonal skills
ability to manage multiple priorities
excellent negotiation skills
high professionalism and organizational skills
knowledge of venue operations and event industry

Job Qualifications

Experience in a union work environment preferred
must be flexible to work extended hours including late nights, weekends, holidays, games, and major stadium events
ability to lift, push, or pull approximately 25lbs
ability to stand and/or walk for up to 10 hours during a single shift navigating ramps, stairs, and elevators
bachelor’s degree in a related area of study preferred
4 years of applicable experience in sports, attractions, or hotel industry preferred
excellent interpersonal, verbal and written communication skills
proficient in Microsoft Office and Adobe
ability to manage multiple projects simultaneously with high attention to detail
able to work independently and manage time effectively
resourceful, innovative, and forward-thinking with an entrepreneurial spirit
working knowledge of local/regional markets, venue operations, and special events industries
strong negotiation skills within guidelines
excellent self-accountability and professionalism
process-oriented, highly organized, and able to work well under pressure
advanced computer skills including spreadsheets, databases, and word processing programs

Job Duties

Proactively seek and secure event bookings through outbound prospecting, networking, and industry event participation
utilize a consultative sales approach to maximize revenue and achieve or exceed assigned sales targets
research and identify potential clients across all target market segments including corporate meetings, social events, SMERF markets, and high-profile accounts
qualify leads to ensure alignment with stadium event space capabilities and business objectives
serve as the primary point of contact for clients from initial inquiry to the pass off to the event management team
build and maintain strong relationships with corporate clients, event planners, local industry organizations, destination management companies (DMCs), and third-party planners
respond to inbound inquiries, conduct site visits, create tailored proposals, and finalize agreements for all private events
create customized estimates and proposals that highlight the stadium’s value proposition
ensure timely contract execution, manage redlines, and oversee compliance with venue policies and legal requirements
maintain accurate records of client interactions, sales activities, and revenue tracking in the CRM/booking management system
represent the stadium at trade shows, client meetings, and industry networking events
stay informed on industry trends and competitor offerings
provide regular sales forecasts, revenue reports, and pipeline updates to leadership
ensure all contracts, insurance documentation, and licensing agreements align with company policies and regulatory requirements