PR & Media Manager Gulfport or New Orleans 5086

Keesler Federal Credit Union is a well-established financial institution known for delivering exceptional banking and financial services to its diverse member base. It is a not-for-profit, member-owned credit union, offering personalized financial solutions designed to enhance the financial well-being of its members. With a strong emphasis on community involvement, customer service, and member education, Keesler Federal has built a reputation for reliability, trust, and innovation within the financial services industry. The organization prides itself on fostering a dynamic work environment where team members are valued, supported, and provided with opportunities for growth and development. Keesler Federal offers competitive compensation and a comprehensive benefits package, fostering employee satisfaction and loyalty.

The PR and Media Manager position at Keesler Federal is a pivotal role within the Marketing Department that reports directly to the Director of PR and Communications. This exempt-level position is responsible for the strategic development and execution of communication initiatives that elevate the organization's brand reputation and public image across all media channels. The PR and Media Manager leads the PR and Media Team, including interns and coordinators, and manages all aspects of media relations, press communications, reputation management, and storytelling. The role demands exceptional writing skills, the ability to handle high-visibility communications in a fast-paced environment, and the expertise to build and maintain strong relationships with media personnel at local, regional, and industry levels.

Key responsibilities include managing the press program, proactively pitching stories, responding promptly to media inquiries, and coordinating subject matter expert interviews. This role also involves drafting press releases, media advisories, talking points, and Q&A documents, as well as monitoring media coverage and producing detailed reports using tools such as CISION. The PR and Media Manager plans and executes press events like branch openings and sponsorship announcements, while also developing compelling narratives to highlight the impact of the credit union's products, technology innovations, and community investments.

In addition to storytelling and content development, the role requires coordination of community and corporate social responsibility (CSR) communications, event communications, crisis communication readiness, and real-time incident response. The PR and Media Manager ensures that all communications adhere to brand standards and comply with regulatory requirements, particularly within NCUA and CFPB frameworks. Collaboration across multiple departments such as Marketing, Community Development, Member Experience, HR, and Compliance is essential to the success of the role. This position demands a candidate with a college degree or equivalent experience, 5 to 7 years of relevant industry experience preferably in financial services or similarly regulated industries, exceptional writing ability, crisis communication experience, and proficiency in media monitoring tools and Microsoft 365 applications. The role may require occasional travel and demands a high level of trust, diplomacy, and interpersonal skills in managing internal and external relationships. Keesler Federal also offers a robust benefits package, including medical, dental, vision insurance, 401(k) with full matching, paid leave, tuition reimbursement, and disability coverage, making this a rewarding opportunity for experienced PR professionals seeking to contribute meaningfully to a respected financial institution.