PR & Media Manager Gulfport or New Orleans 5086

Keesler Federal Credit Union is a well-established financial institution dedicated to providing exceptional banking services to its members. As a member-owned, not-for-profit credit union, Keesler Federal focuses on delivering personalized financial solutions, promoting community investment, and maintaining a strong commitment to customer service excellence. With a membership that spans across diverse communities, the credit union prides itself on fostering a supportive and trustworthy relationship with its members by offering competitive rates, innovative products, and educational resources designed to improve financial wellness. The institution operates under a foundation of integrity and transparency, aligning with federal regulations and best practices to ensure a secure and reliable banking experience for all members.

The role of PR and Media Manager at Keesler Federal Credit Union is a critical and strategic position within the Marketing department. Reporting directly to the Director of PR and Communications, this exempt-level role is designed for a seasoned communications professional who is passionate about shaping and elevating the organization’s brand reputation and presence in the media landscape. The successful candidate will be responsible for crafting and executing comprehensive public relations strategies, managing media relations, overseeing reputation management initiatives, and leading storytelling efforts across multiple channels.

This leadership role includes supervisory responsibilities for the PR and Media Team, including interns and coordinators, encompassing all aspects of hiring, training, evaluating, and managing personnel performance. The PR and Media Manager will own the press program, maintaining strong relationships with local, regional, and industry reporters, and proactively pitching stories that enhance brand trust and awareness. Key duties involve drafting and distributing press materials, monitoring media coverage using tools like CISION, and planning media events such as branch openings and community sponsorships.

Moreover, the role requires the development of compelling narratives that reflect key themes such as member impact, product and technology innovation, and community engagement. Collaboration with Digital teams ensures that stories are adapted effectively for social media, web, and video platforms, maintaining cohesive messaging. This position also plays a central role in crisis communication readiness, creating and updating response plans and supporting real-time incident communications. Compliance with regulatory standards including NCUA, CFPB, BSA, and OFAC is crucial, as is cross-functional collaboration with Marketing, Community Development, Member Experience, HR, and Compliance teams.

Candidates must have a college degree or equivalent experience in Communications, Journalism, English, or related fields, complemented by 5-7 years of relevant experience in PR, media relations, or corporate communications within financial or regulated industries. Exceptional writing skills, crisis communication expertise, media measurement fluency, and familiarity with media monitoring platforms are essential. This position requires excellent interpersonal skills, computer proficiency, and the flexibility to travel as needed. Keesler Federal offers a competitive compensation package along with comprehensive benefits including medical, dental, vision insurance, retirement plans, paid time off, tuition reimbursement, and disability coverage. Applicants must be authorized to work in the United States as visa sponsorship is not provided.