Marketing Manager | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA
Job Overview
Employment Type
Full-time
Compensation
Salary
Exact $90,000.00
Work Schedule
Standard Hours
Benefits
competitive compensation
incentive plan
Health Insurance
Dental Insurance
Vision Insurance
401k
Comprehensive onboarding and training
coaching and mentorship
personalized development plan
leadership courses
Monthly fitness credits
Monthly transportation credits
Unlimited paid time off
Paid holidays
volunteer opportunities
Paid parental leave
Tuition Reimbursement
Job Description
Dr. Wilkinson's Backyard Resort and Mineral Springs, located in the picturesque town of Calistoga, is an iconic resort and spa destination renowned for its historic mud bath and healing mineral spring treatments. With a rich heritage spanning over 65 years, this resort blends tradition with modern luxury, featuring 50 refreshed guestrooms designed with mid-century inspiration, a newly launched restaurant offering indoor and outdoor dining, and a completely re-imagined spa that invites guests to experience the therapeutic art of mud bathing in a welcoming and approachable environment. The resort stands as a vibrant hub in Calistoga, delivering an authentic blend of wellness, relaxation, and local charm.
Dr. Wilkinson's is passionate about creating an exceptional hospitality experience where team members thrive in a culture that values respect, teamwork, entrepreneurial spirit, inclusivity, and innovation. Recognized as a Top Workplace by reputable publications, the company has a strong commitment to promoting from within and fostering a positive, collaborative atmosphere. The Marketing Manager will be a critical member of this team, driving forward the resort's marketing initiatives to enhance brand visibility and market share. This full-time, on-site, exempt role reports directly to the General Manager and offers a competitive salary range of $75,000 to $90,000.
The Marketing Manager will partner closely with internal teams, PR agencies, and digital and social media specialists to ensure cohesive and compelling brand communication across all platforms. This role requires a deep understanding of hospitality marketing principles, with a focus on eCommerce, content creation, digital marketing, paid media, CRM management, event planning, and partnership building within the local community. The successful candidate will be responsible for ensuring brand consistency, developing innovative marketing strategies, executing tactical promotions, managing content management systems, analyzing campaign performance, and supporting experiential activations and special projects.
This position calls for someone with at least two years of hospitality marketing experience, ideally with knowledge of food and beverage operations, group sales, and independent hotel environments. The candidate must demonstrate excellent communication, organizational skills, and a passion for hospitality. Competency with industry-related tools such as Salesforce CRM, property management systems, and business intelligence platforms is also expected. The environment at Dr. Wilkinson's promotes growth, continuous learning, and a spirit of ownership, making it an ideal place for marketing professionals eager to make a tangible impact within a dynamic and historic resort setting.
Dr. Wilkinson's is passionate about creating an exceptional hospitality experience where team members thrive in a culture that values respect, teamwork, entrepreneurial spirit, inclusivity, and innovation. Recognized as a Top Workplace by reputable publications, the company has a strong commitment to promoting from within and fostering a positive, collaborative atmosphere. The Marketing Manager will be a critical member of this team, driving forward the resort's marketing initiatives to enhance brand visibility and market share. This full-time, on-site, exempt role reports directly to the General Manager and offers a competitive salary range of $75,000 to $90,000.
The Marketing Manager will partner closely with internal teams, PR agencies, and digital and social media specialists to ensure cohesive and compelling brand communication across all platforms. This role requires a deep understanding of hospitality marketing principles, with a focus on eCommerce, content creation, digital marketing, paid media, CRM management, event planning, and partnership building within the local community. The successful candidate will be responsible for ensuring brand consistency, developing innovative marketing strategies, executing tactical promotions, managing content management systems, analyzing campaign performance, and supporting experiential activations and special projects.
This position calls for someone with at least two years of hospitality marketing experience, ideally with knowledge of food and beverage operations, group sales, and independent hotel environments. The candidate must demonstrate excellent communication, organizational skills, and a passion for hospitality. Competency with industry-related tools such as Salesforce CRM, property management systems, and business intelligence platforms is also expected. The environment at Dr. Wilkinson's promotes growth, continuous learning, and a spirit of ownership, making it an ideal place for marketing professionals eager to make a tangible impact within a dynamic and historic resort setting.
Job Requirements
- Minimum of two years’ marketing experience in hospitality
- Basic understanding of food and beverage catering and social events
- Experience with independent hotel operations
- Knowledge of hotel department functions related to group business
- Demonstrated production in group sales
- Proven success in sales and revenue growth
- Skilled in professional selling techniques
- Ability to train teams on referral and account profiling processes
- Excellent communication and organizational abilities
- Strong hospitality industry knowledge and financial acumen
- Administrative and management experience
- Passion for hospitality and team engagement
- Strong organizational and entrepreneurial skills
- Proficient in relevant industry software and tools
- Willingness to be hands-on and result-driven
Job Qualifications
- Minimum of two years of marketing experience in the hospitality industry
- Basic knowledge of food and beverage operations related to catering and social events preferred
- Experience working with independent hotels
- Strong understanding of all hotel departments and their roles in group business
- Proven track record in group sales production
- History of achieving superior sales and revenue results with clear strategy articulation
- Proficient professional selling skills including opening, probing, supporting, and closing
- Ability to train and monitor referral processes and account profiling
- Excellent communication and organizational skills
- Strong financial, administrative, and management skills
- Natural passion for hospitality with the ability to connect with colleagues and guests
- Excellent organizational skills with attention to detail and entrepreneurial spirit
- Competent with industry tools like computers, Hospitality CRM (Salesforce), property management systems, and business intelligence tools (Agency360)
- Willingness to engage hands-on to deliver results
Job Duties
- Develop and execute comprehensive marketing strategies in collaboration with the General Manager and Corporate Director of Field Marketing
- Ensure brand consistency across all on-property communications, signage, collateral, and guest-facing materials
- Manage and execute content strategies and editorial calendars, including capturing and curating photography and videography
- Oversee digital marketing efforts including CMS management and maintaining third-party listings
- Support and track paid media campaigns to measure ROI and performance
- Manage CRM systems and deploy email campaigns targeting local guests
- Produce sales collateral, signage, and promotions to support property objectives
- Plan and execute experiential activations and brand events, coordinating logistics with vendors and internal teams
- Provide detailed reporting and analysis on marketing campaign performance and guest engagement
- Develop and maintain local business and tourism partnerships to enhance cross-promotional opportunities
- Execute additional marketing initiatives and projects as assigned
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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